Sarah Greer
Hoboken,NJ
Summary
Results-driven Client Service Leader with a strong track record of boosting client satisfaction and revenue growth through strategic advertising partnerships. Skilled in leadership, project management, and client engagement. Possesses a strong ability to analyze complex client needs, devise innovative solutions, and effectively communicate these solutions to partners, direct reports and cross-functional teams.
Overview
8
8
years of professional experience
Work History
Manager, Account Strategy
Barstool Sports
08.2022 - 09.2023
- Directed team of seven (7) Account Managers overseeing execution of $105 million+ in closed revenue, spanning social, digital, content, and experiential partnerships
- Achieved operational excellence and top-tier client service within Account Management Team by implementing structured support systems, including defined KPIs, workload management tools, one-on-one mentorship, and career development guidance
- Collaborated closely with Finance and Sales Directors to produce weekly revenue reports assessing pipeline status, booked revenue, and associated risks
- Led restructure of Barstool's Client Service Team, optimizing workflows, refining revenue systems, and establishing process documentation, resulting in improved client experiences, increased revenue security, and higher staff retention
Senior Account Manager
Barstool Sports
11.2021 - 08.2022
- Managed Barstool's Sales Development and Audio Agency business, leading team of three (3) Account Managers responsible for pre and post-sale client deliverables
- Contributed to acquisition and renewals of key partners such as Sazerac, Morgan & Morgan and Raising Cane's resulting in 15% growth in new business YoY
- Facilitated new hire trainings and efficient rollout of processes in tandem with Finance, Events and Marketing cross-team leads
Senior Account Strategist
Group Nine Media
01.2020 - 11.2021
- POPSUGAR acquired by Group Nine in December 2019
- Responsible for $29MM+ in advertising revenue across tech, finance and CPG verticals for top clients including Unilever, Samsung, Microsoft, and Rocket Mortgage
- Piloted client communications and post-sale execution of display, content and experiential programs; responsible for overall client satisfaction, retention and campaign upsell resulting in $300K+ incremental revenue yearly
- Spearheaded pre-sale planning and RFP negotiations in lockstep with Sales and Marketing; maintain average close rate of 71%
Account Manager
POPSUGAR
02.2018 - 01.2020
- Oversaw end-to-end RFP development and post-sale campaign execution as liaison between Sales, Operations, Research, Marketing, Project Management and Content Production
- Initiated all internal and external communications and management of campaign deliverables, timelines, status calls, reporting/optimizations and wrap reports
- Maintained campaign bookings, anticipated revenue shifts and delivered weekly reports to guarantee pipelines and forecasts are accurate
Digital Sales Planner
Rodale
03.2017 - 02.2018
- Singular Presale Planner responsible for all of Men's Health and Women's Health RFP builds, media strategy and contract negotiations contributing to $4.5MM+ in closed revenue
- Mobilized transition of verbal and closed deals to Account Strategy team and provided continued support to ensure flawless partnership execution
Advertising Sales Assistant
Rodale
02.2016 - 03.2017
- Supported Men's Health Fashion, Entertainment and Grooming Directors manage digital and print business
- Organized RFP proposals, structured wrap reports, conducted research and prospected new business opportunities
Education
Bachelor of Arts - Communications And Media Studies
University of Colorado At Boulder
Boulder, CO12.2015
Timeline
Manager, Account Strategy
Barstool Sports
08.2022 - 09.2023
Senior Account Manager
Barstool Sports
11.2021 - 08.2022
Senior Account Strategist
Group Nine Media
01.2020 - 11.2021
Account Manager
POPSUGAR
02.2018 - 01.2020
Digital Sales Planner
Rodale
03.2017 - 02.2018
Advertising Sales Assistant
Rodale
02.2016 - 03.2017
Bachelor of Arts - Communications And Media Studies
University of Colorado At Boulder
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