Worked closely with clients and advertising partners to execute effective digital marketing initiatives in the Health and Medicare spaces
Actively monitored campaign insights, making optimizations and adjustments to enhance performance
Managed external client relationships, assisting in all campaign and account related needs
Provided both internal and external reporting insights and recommendations based on market trends and conditions
Production Coordinator (Freelance)
Mattel, Marcom
El Segundo, CA
10.2023 - 11.2023
Developed marketing deck presentations using key graphics, color schemes and style boards for clients such as Barbie, Polly Pocket, Monster High and Disney
Arranged “Wrap Documents” to close out the final stages of production which includes filling out an affidavit, a completion report and approved script documents
Prepared estimates for upcoming commercials using the "Clients and Profits" software, coordinating with the Accounting team for approval
Account Coordinator
Katz & Associates
San Diego, CA
04.2023 - 09.2023
Produced social media plans for clients as the San Diego Country Regional Airport Authority and the Orange Country Transportation Authority
Engineered a media outreach strategy, facilitated seamless coordination and publication of newspaper ads that significantly enhanced market penetration
Conceived and maintained stakeholder databases and distribution lists for clients to better focus and target outreach efforts
Collaborated with vendors for merchandise and event materials (life size cutouts, posters, brochures)
Associate Consultant
Hamlyn Williams
San Diego, CA
08.2022 - 02.2023
Conducted candidate screenings and reference checks to recruit individuals for positions in the financial service field
Placed candidate in a role within the initial 8-week training period
College Marketing Representative
Sony Music Entertainment Inc.
San Diego
09.2020 - 05.2022
Collaborated with team members to create digital marketing campaigns across TikTok, Instagram, Twitter and YouTube
Arranged one-sheets to pitch marketing concepts to both internal teams and our record label partners
Lead artist-marketing campaigns, delivering a 5% sales upsurge and a 10% spike in social media acquisition; analyzed market trends and consumer behavior to tailor messaging and drive impactful results
Education
Bachelor of Science - Public Relations
San Diego State University
San Diego, CA
05-2022
Skills
SmartSheets
Canva
Google Ads & Analytics
MailChimp
Data analysis
Digital marketing
Client relations
Campaign management
Hootsuite Certified
Excel Certified
Accomplishments
San Diego/Imperial Counties Edward L. Bernays Mark of Excellence (Capstone Group Project)