Summary
Overview
Work History
Education
Skills
Community Leadership Engagement
Timeline
Generic

Sarah Langel

Cedar Falls,IA

Summary

Marketing and sales leader with over 15 years of experience in driving revenue growth and enhancing brand visibility. Expertise in developing and executing integrated campaigns across digital and traditional media while fostering community partnerships. Consistently exceeds performance goals by aligning marketing strategies with organizational objectives and compliance standards. Background in financial services and healthcare, focusing on compliance, customer trust, and reputation management.

Overview

22
22
years of professional experience

Work History

Account Executive

OnMedia
Waterloo, IA
06.2016 - Current
  • Develop and implement customized marketing strategies for diverse clients across industries, driving consistent revenue growth and brand awareness.
  • Consistently exceeded annual sales targets
  • Manage relationships with clients, creative teams, and media partners to deliver integrated campaigns across digital, streaming, print, and broadcast channels.
  • Deliver persuasive presentations that communicate brand value and strategic marketing solutions.
  • Research competitive trends and customer insights to identify growth opportunities, consistently qualifying leads and building long-term partnerships.
  • Successfully prospect through the phone, email and in person to find new business; consistently exceeding new business growth goals each quarter
  • Strengthen community visibility by collaborating with local businesses, organizations, and event sponsorships to expand brand presence.

Community Representative

Care Initiatives Hospice
Cedar Falls, IA
08.2011 - 06.2016
  • Increased patient admissions by 30% through targeted community outreach, brand awareness efforts, and strategic partnerships with healthcare providers.
  • Planned and executed educational events and community initiatives to strengthen organizational reputation and visibility.
  • Served as brand ambassador, ensuring consistent messaging and compliance with healthcare regulations.
  • Cultivated strong relationships with community leaders, enhancing trust and service adoption.

Account Manager

Sturgis Falls Broadcasting
Cedar Falls, IA
05.2008 - 08.2011
  • Expanded client base by 46% through strategic prospecting, relationship management, and cross-channel marketing campaigns.
  • Designed and executed sales and advertising strategies that increased market share and brand visibility for clients.
  • Consistently exceeded sales goals, driving measurable growth for both clients and organization.

Marketing & Sales Representative

CUNA Mutual Group (now TruStage)
Waverly, IA
01.2004 - 01.2006
  • Supported marketing and sales efforts for financial products and services, strengthening relationships with credit unions and their members.
  • Gained industry experience in insurance and financial solutions, building a strong foundation in compliance, customer trust, and regulated industries.
  • Partnered with financial advisors to deliver marketing support and promotional materials, driving adoption of member services.

Education

Bachelor of Arts - Public Relations & Organizational Communication

University of Northern Iowa
Cedar Falls, IA
05.2008

Skills

  • Marketing strategy and execution
  • Brand positioning and messaging
  • Media management
  • Community engagement and sponsorships
  • Market research and analysis
  • Campaign performance and analytics
  • Relationship management
  • Compliance awareness
  • Project management

Community Leadership Engagement

  • Board of Directors, Yeoman – North Shore Boat Club, 01/01/21, Present
  • Secretary, Board of Directors, HusomeStrong Foundation, 01/01/15, Present
  • Volunteer, St. John Lutheran Church, 01/01/05, Present
  • Silent Auction Chair, American Heart Association Go Red Campaign, 01/01/13, 12/31/14
  • Scholarship Selection Committee, Community Foundation, 01/01/10, 12/31/17
  • Ambassador, Grow Cedar Valley, 01/01/11, 12/31/17
  • Ambassador, Blue Zones Cedar Falls, 01/01/12, 12/31/13
  • Co-Chair, Wheaton Franciscan Heroes Among Us, 01/01/11, 12/31/13

Timeline

Account Executive

OnMedia
06.2016 - Current

Community Representative

Care Initiatives Hospice
08.2011 - 06.2016

Account Manager

Sturgis Falls Broadcasting
05.2008 - 08.2011

Marketing & Sales Representative

CUNA Mutual Group (now TruStage)
01.2004 - 01.2006

Bachelor of Arts - Public Relations & Organizational Communication

University of Northern Iowa

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