Scott DiMartini
Berwyn
Summary
Experienced Divisional Vice President with over 20 years of success in the fresh fruit production industry. Proven leader skilled in building strong relationships and fostering collaboration. Results-driven, recognized for dependability and strong work ethic. Expert in thriving in fast-paced environments and finding innovative solutions to complex challenges. Extensive background in retail and wholesale trade, focusing on delivering exceptional service, strategic planning, efficient distribution, customer acquisition, business development, forecasting, and supply chain management. Dynamic sales leader consistently driving growth and exceeding targets.
Overview
21
21
years of professional experience
Work History
Vice President, North American Pineapple Sales
Fyffes North America, Inc.
06.2023 - Current
- Oversee operations for a product division managing 5.2MM units, generating $57MM in Net Sales and a 57% increase in Gross Profit ($7.5MM) in 2023.
- Lead a team of three direct reports, promoting a collaborative, high-performanic, and friendly work environment.
- Manage P&L, driving financial performance and executing strategies to optimize revenue and profitability.
- Collaborate with CEO, CFO, and VP of Marketing on strategic planning and business initiatives.
- Lead forecasting and demand planning, coordinating program needs with international production teams in Latin America and the executive team in Europe.
- Develop pricing structures and negotiate contract terms with major North American retailers, including Costco, Whole Foods, Walmart, Sam's Club, Giant Eagle, and Ahold Delhaize.
- Provide strategic direction to achieve KPIs, exceed business targets, and drive continuous improvement.
- Analyze market trends and competitor activity to inform decision-making and maintain a competitive edge.
- Contribute to the Strategy Committee, shaping a 5-year organizational growth plan.
- Communicate business performance, strategic vision, and growth plans to investors and shareholders.
Vice President of Sales
Fyffes North America, Inc.
01.2012 - 06.2023
- Oversaw all aspects of business operations for product division, managing 2.6MM units in packaged volume and achieving $45MM in Net Sales in 2022
- Drove a profitability increase of 173% between 2021 and 2023 (from $2.3MM to $6.3MM)
- Held P&L responsibility, showcasing proficiency in financial management and accountability for business performance
- Managed end to end supply chain from production in Latin America to distribution, including packaging, ocean shipping, government clearance, cold storage, ripening, and merchandising
- Analyzed global market conditions and domestic competitive landscape to allow for balanced product distribution
- Identified target opportunities for prospective business through market and data analysis, potential synergies, compatible core values, logistical efficiencies, and category management
- Conveyed company vision to both existing and prospective customers concerning brand equity, operational efficiencies, production expansion, and global market relevance
- Fostered and maintained long-term, superior relationships with the customer
- Negotiated terms for annual contracts and set weekly pricing parameters for open market business
Regional Sales Manager
Fyffes North America, Inc.
07.2008 - 01.2012
- Collaborated daily with all members of the organizational Sales team
- Gained valuable experience in managing customers across all geographic markets in North America
- Expanded professional knowledge of the industry as a whole
- Proficiency in the above duties led to future opportunities to solely develop business and assume an ownership role of key, revenue generating retail accounts
District Sales Manager, Southeast
Dole Food Company
04.2007 - 05.2008
- Managed all business operations and employees in the Southeast District Sales Office, including four direct reports
- Serviced a portfolio of nine retail and wholesale accounts covering the southeast United States
- Formulated contracts and negotiated annual pricing and volume for various customers
- Maintained outstanding customer relationships
Food Service Sales Manager, Eastern Division
Dole Food Company
07.2006 - 05.2007
- Managed all areas of the Dole Food Service product line in the Eastern Division
- Launched initiative with targeted college and university segment in order to explore alternative distribution channels, strengthen brand loyalty, and increase product exposure
- Created marketing material to strategically heighten nutritional awareness and enthusiasm for banana consumption on campus and among student-athletes
Assistant District Sales Manager, Southeast
Dole Food Company
06.2004 - 07.2006
- Contributed to various sales and marketing responsibilities for district office
- Conducted extensive field market research for new products and delivered comprehensive market analyses to the Company President, Marketing Vice President, and Division Vice President
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Education
B.S. - Marketing And Management
Siena College
Loudonville, New York05.2004
Skills
- Sales Leadership
- Supply Chain
- Critical Thinking
- Forecasting
- Proposals and Presentations
- Price Structuring
- Performance Data Analysis
- Contract Negotiation
- Profit Objectives
- Market Trends and Analysis
Professional Development
- Course Certified: Leadership Principles, Harvard Business School, September 2024
- Graduate, Executive Leadership Development Program, Cornell University, March 2011
Timeline
Vice President, North American Pineapple Sales
Fyffes North America, Inc.
06.2023 - Current
Vice President of Sales
Fyffes North America, Inc.
01.2012 - 06.2023
Regional Sales Manager
Fyffes North America, Inc.
07.2008 - 01.2012
District Sales Manager, Southeast
Dole Food Company
04.2007 - 05.2008
Food Service Sales Manager, Eastern Division
Dole Food Company
07.2006 - 05.2007
Assistant District Sales Manager, Southeast
Dole Food Company
06.2004 - 07.2006
B.S. - Marketing And Management
Siena College
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