Scott Parmelee

Managed Sales and Marketing Staff of 100 with annual sales of 85 mil.

Responsible for revenue for over 30 outdoor active brands including Outside, Ski, Yoga Journal, Triathlete, Backpacker, Bike, Climbing and Warren Miller Films.

Managed Digital, TV, Print, Podcasts, and Event Platforms for all brands.

Managed Staff of 40 (sales and marketing) at the leading active lifestyle brand Outside with sales of 35 mil.

Responsible for Digital, Print, Podcast, and Event Revenue as well as marketing and creative teams.

Managed a staff of 20 and all sales and marketing functions at Outside.

Launched Women Outside, Outside Traveler , Family Vacations, Outside Kids and Outside's Buyer's Guide Franchises.

Built Significant selling relationships with both Outdoor Industry clients and general lifestyle advertisers nationally.

Sold Print, Digital, and Event Platforms

• Sold trade advertising at Sales and Marketing Management Magazine to Hospitality, Technology, Automotive, and sales training and premium Incentive Indusutries