Scott W. Zmuda
Pittsburgh,PA
Overview
28
28
years of professional experience
Work History
On Premise Manager Western Pennsylvania
Southern Glazers Wine and Spirits
04.2022 - 02.2025
- Manage a team of sales professionals to include oversight of sales and merchandising efforts to accounts.
- Collaborate with key accounts to improve distribution of product growing both volume and value share.
- Align with both suppliers to understand their brands, sales goals and support in securing additional share through team's effective selling approach.
- Provide consistent and regular communication to team.
- Train, develop and motivate team to foster the success of overall sales team.
- Remain educated of market trends and competitive activity within accounts.
- Monitor and execute on strategies to achieve agreed key performance indicators.
Sales Director West PA
Southern Glazers Wine and Spirits
02.2018 - 04.2022
- Manage a both the on and off premise business for both suppliers in Western Pennsylvania.
- Develop and continually evaluate incentive programs designed to deliver agreed upon sales goals.
- Cascade both on and off premise goals strategically maximizing the team’s performance.
- Participate in planning meetings with suppliers building programs for the sales team.
- Work with marketing to ensure budgets are allocated correctly as well as managing the budget to ensure the team is maximizing the return on investment.
- Continue to work in the field with the team offering coaching to both manages and sales consultants building a team that delivers high performance while creating a positive team culture.
- Delivered 72% of total cases sold during MH 2018 close
- FYTD Diageo on premise case sales increased 1.86% (1061 cases)
- YTD MH on premise case sales increased 11.44% (841 cases)
On Premise Manager Western Pennsylvania
Southern Glazers Wine and Spirits
03.2015 - 02.2018
- Manage a team of sales professionals to include oversight of sales and merchandising efforts to accounts.
- Collaborate with key accounts to improve distribution of product growing both volume and value share.
- Align with both suppliers to understand their brands, sales goals and support in securing additional share through team's effective selling approach.
- Provide consistent and regular communication to team.
- Train, develop and motivate team to foster the success of overall sales team.
- Remain educated of market trends and competitive activity within accounts.
- Monitor and execute on strategies to achieve agreed key performance indicators.
- Grew volume share at 1.34% FYTD
- Grew value share at 1.92% FYTD
- Growing Moet Hennessy wine case volume 15.11% TY vs LY
Luxury on Premise Sales Consultant
Southern Wine and Spirits
09.2011 - 03.2015
- Responsible for maximizing sales and distribution of supplier brands to the trade, specifically to luxury on premise accounts, through effective territory planning, selling, merchandising and communicating that permits achievement of company and supplier objectives.
- Grew to the highest volume slo wine and spirit territory in the state
- Only representative to qualify for supply’s vintage Champagne volume incentive
- Grew Chateau and Estates slo case volume by 19.45%, calendar year 2014
- Grew Diageo spirit slo case volume 43.87% calendar year 2014
- Grew Moet Hennessy slo case volume 32.02%, calendar year 2014
Marketing Associate
Sysco Foodservice
07.2009 - 09.2011
- Responsible for increasing sales within defined territory by finding, growing and developing current and new customers.
- Providing customers with a consultative solution to aid them in maximizing their profitability by assisting with cost and menu analysis, marketing strategies, staff training, product sampling and managing accounts receivable.
- Consistent sales growth within territory, averaging a year-to-date 17 percent increase
- Successfully manage one of the highest volume territories, which includes the highest volume account for Sysco Pittsburgh
- Responsible for the training of newly hired Marketing Associates within the territory
Owner and Operator
Market Street Ale House
09.2003 - 01.2009
- Manage front-of-house and back-of-house restaurant operations, implement a strategic business plan, handle weekly inventory and vendor relations to ensure timely and cost-effective purchasing of food, beverages, spirits, beer and small wares.
- Design food, beer, wine and drink menus.
- Develop target marketing strategies, coordinate promotions to drive new cliental, build and maintain customer relations.
- Schedule a full working staff, prepare and distribute payroll, effectively lead and motivate employees through implementation of in-house training and incentive plans.
- Control fiscal aspects of business operations and meet financial goals by increasing net profit by an average of 14 percent annually
- Active member of the Market Square Association and Pittsburgh Downtown Partnership
- Member of the Pennsylvania Restaurant Association
- Voted ‘2006-07 Best Happy Hour Bar in Pittsburgh’ by Pittsburgh City Search
Owner and Operator
51 Beer Distributors Inc
10.2001 - 01.2004
- Handled all merchandising, inventory control, ordering and cash control.
- Prepared daily sales reports as well as PA Liquor Control Board monthly reports.
- Developed and implemented marketing strategies, accumulated multiple on premise accounts by sales calls, service calls and cold calling, coordinated special promotions and events, efficiently and courteously served patrons.
- Extensive knowledge of imported and micro brews.
- Increased net profits by 37 percent in the first year
- Established sales goals and exceeded these goals by an average of 19 percent annually
Sales Representative
Capital Wine and Spirits
09.1996 - 10.2001
- Responsible for increased sales and awareness of products by working closely with supplier partners on distribution, merchandising, promotional and educational efforts.
- Worked with 175 accounts in the Pittsburgh market, constructed wine lists and drink lists for accounts on a local and national level.
- Conducted product seminars through staff trainings and wine dinners, worked with wine makers and market managers on a monthly basis.
- Successfully managed highest volume territory in Pittsburgh and consistently met or exceeded all monthly goals, special events and annual sales
- Earned ‘1999 Sales Person of the Year’ in state-wide competition
- Earned ‘Sales Person of the Month’ in state-wide competition September 1997, March 1998, December 1998, January 1999, November 1999, July 2000
- Earned multiple supplier incentive programs by generating highest volume sales
- Successfully completed the Beverage Professional Wine and Spirits Training Program
- Led and organized Barton Brands Distribution Drive
Timeline
On Premise Manager Western Pennsylvania
Southern Glazers Wine and Spirits
04.2022 - 02.2025
Sales Director West PA
Southern Glazers Wine and Spirits
02.2018 - 04.2022
On Premise Manager Western Pennsylvania
Southern Glazers Wine and Spirits
03.2015 - 02.2018
Luxury on Premise Sales Consultant
Southern Wine and Spirits
09.2011 - 03.2015
Marketing Associate
Sysco Foodservice
07.2009 - 09.2011
Owner and Operator
Market Street Ale House
09.2003 - 01.2009
Owner and Operator
51 Beer Distributors Inc
10.2001 - 01.2004
Sales Representative
Capital Wine and Spirits
09.1996 - 10.2001