Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Timeline
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SEAN BOLAND

Lawrenceville,NJ

Summary

Heroic sales leader in the CPG industry. Skilled at new business development, servant leadership, fact-based selling, and account management. Extensive national experience in all trade channels including grocery, natural, convenience, club, food service and export. Described by senior leadership as “a Hunter” who finds ways to grow volume and create opportunities with a never give up attitude. Results- driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.

Overview

22
22
years of professional experience

Work History

National Sales Director

Sunco & Frenchie
04.2023 - Current
  • Developing all trade channels with a focus on Alternative and Food Service.
  • Closed business with Hilton for 3,000+ hotel locations

for a breakfast buffet dried fruit yogurt topper

  • Bid on Private Label opportunities in the grocery, dollar and drug channels utilizing relationships with Daymon and Topco. Developed a private Label program for Wakefern
  • Called on Food Service channel including distributors such as Aramark, DOT, Vistar, Sysco, and many regional players and restaurant chains such as Sweetgreen, Playa Bowls, Disney and others

Director of Sales

Sonoma Creamery
01.2022 - 12.2022
  • Lead sales nationally and internationally in all trade channels focusing on deli and specialty grocery
  • Key accounts include Kroger, Albertsons, Target, Publix, HEB, Food Lion and Ahold
  • Gained more than 4000 new points of distribution
  • Opened 8 international markets
  • Expanded alternative and convenience channels by more than 2000 points of distribution calling on accounts like Wawa, EG America,11, Travel Centers of America and Tractor Supply Company
  • Created full sales, slotting, promotional plan and forecast
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity

National Sales Manager

Janes Dough Foods
08.2016 - 01.2022
  • Grew points of distribution from 800 to more than 10,000 in the Eastern US
  • Gained distribution in major East Coast accounts like Ahold, Publix, SEG, BJ's, Costco and more
  • Developed the Export channel selling into 18 countries around the world
  • Created a salvage channel for JDF company as all new business driving over 1 million in revenue
  • Grew sales from under 1 million to over 10 million on the East Coast

Vice President of Sales

Vegan Robs
06.2015 - 07.2016
  • Headquarter calls on all national distributors including KEHE & UNFI
  • Major accounts included Safeway, Kroger, Sam's Club, Costco and Ahold
  • Developed a national broker network
  • Managed all sales functions including forecasting, trade shows, trade spend, slotting and personnel management
  • Cultivated opportunities within the food service channel calling on
  • Paradies, OTG, Aramark and Vistar month others
  • Successfully gained new accounts like Costco, Albertsons and Wakefern

National Sales Manager

Americas Naturals
09.2014 - 06.2015
  • Developed national broker network
  • Managed key distributor headquarter calls including KEHEand UNFI
  • Developed online sales through Amazon, Groupon, and others
  • Developed the sales, slotting and promotional programs
  • Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.

National Sales Manager

Snyder's-Lance
01.2010 - 03.2014
  • Called on convenience key accounts including Wawa, Cumberland
  • Farms, Sheetz, Hess, Quick Chek, Royal Farms, Sunoco, Barnes & Nobles and Stewarts
  • Exceeded forecast every fiscal year
  • Led the charge of the channel for 800+ DSD routes and 3rd party distributors including McLane and Core-Mark
  • Exceeded targets by building, directing and motivating high-performing sales team.

Zone Sales Manager

Snyder's Of Hanover
01.2006 - 12.2009
  • Led the largest of the 30+ zones in the country to the 2008 Zone of the
  • Year award
  • Full P&L responsibility for a $30M zone
  • Leader of 7direct reports and more than 100 total reports
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements
  • Monitored sales team performance, analyzed sales data and reported information to area managers.

Key Account Manager

Snyder's Of Hanover
01.2002 - 12.2005
  • Secured entry into many new business opportunities including Wawa
  • HESS, West Coast Video, Heritage Dairy Stores, Amelia's Markets, GNC and others
  • Managed regional key accounts including Clemens's Markets, Safeway
  • East, Genuardi's, RMGGroup, IRGGroup, Drexeline and others
  • Closed over $4M in new business
  • Consistently achieved top ranking in revenue and profit growth
  • Leveraged strategic planning to penetrate key accounts.

Education

Master of Science - Food Marketing

St. Joseph University
Philadelphia, PA

Bachelor of Science - Management

Kean University

Skills

  • Business Development
  • Broker Leadership
  • Strategy Development
  • Syndicated Data Analysis
  • Customer Trend Analysis
  • Trade shows
  • Channel Development
  • Revenue Stream Management

Accomplishments

  • CATEGORY MANAGEMENT LEVEL 4 CERTIFICATION, CATEGORY MANAGEMENT ASSOCIATION

Hobbies

 

  • Meditation
  • Yoga
  • Guitar
  • Long Distance Walking
  • Continual Learning

Timeline

National Sales Director

Sunco & Frenchie
04.2023 - Current

Director of Sales

Sonoma Creamery
01.2022 - 12.2022

National Sales Manager

Janes Dough Foods
08.2016 - 01.2022

Vice President of Sales

Vegan Robs
06.2015 - 07.2016

National Sales Manager

Americas Naturals
09.2014 - 06.2015

National Sales Manager

Snyder's-Lance
01.2010 - 03.2014

Zone Sales Manager

Snyder's Of Hanover
01.2006 - 12.2009

Key Account Manager

Snyder's Of Hanover
01.2002 - 12.2005

Master of Science - Food Marketing

St. Joseph University

Bachelor of Science - Management

Kean University
SEAN BOLAND