Shanna Williams
Birmingham
Summary
Professional sales expert with extensive experience in guiding clients through purchasing decisions and delivering impactful results. Proven track record in building team synergy and driving successful outcomes. Adept in client relations, persuasive communication, and adapting to dynamic market needs. Recognized for reliability, strategic thinking, and commitment to achieving sales goals.
Overview
19
19
years of professional experience
Work History
Sales Counselor
Monark Grove Greystone
10.2024 - Current
- Delivered exceptional customer service, resulting in increased customer satisfaction and loyalty.
- Inspired trust and credibility with prospecs by positioning myself as the expert in senior living in all interactions.
- Increased sales revenue by developing and implementing strategic sales plans tailored to individual clients' needs..
- Took initiative to stay updated on industry news, attending relevant conferences and workshops, ensuring the sales approach remained relevant and competitive.
- Demonstrated persistence and resilience in overcoming challenges, resulting in exceptionally high tour to close rate
- Built relationships with customers and community to promote long term census growth.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
- Contributed to team objectives in fast-paced environment.
Sales & Marketing Director
Fair Haven
08.2023 - 10.2024
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Conducted market research to identify trends and adjust marketing strategies accordingly.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Implemented systems and procedures to increase sales.
Sales & Marketing Director
St. Martin's in the Pines
04.2022 - 08.2023
- Optimized sales processes, streamlining procedures for increased occupancy, ensuring goal attainment
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
Sales & Marketing Specialist
Focus Healthcare Partners
07.2018 - 04.2022
- Exceeded quarterly sales targets consistently, contributing significantly to overall company performance.
- Built local sales and marketing plan for each targeted community within portfolio.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Regularly monitored industry trends to stay abreast of potential opportunities and challenges, providing crucial insights to inform strategic decision making.
- Increased brand awareness by creating engaging social media content and managing online platforms.
- Analyzed competitor products and pricing strategies, helping the company maintain a competitive edge in the market.
- Boosted sales revenue by developing and implementing effective marketing strategies.
- Established strong relationships with clients through exceptional customer service and communication skills.
Director of Marketing and Admissions
Fair Haven
07.2016 - 08.2018
- Developed marketing plan to pre-fill new construction at 359 bed CCRC while maintaining and increasing existing census
- Crafted new marketing and sales campaigns to strengthen sales team and develop stronger personal connections with prospects while building loyalty in current residents
- Built strong relationships with professional referral sources creating a pipeline for both residential and health care admissions to provide census stability
- Collaborated closely with sales teams to develop
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Organized and executed robust, creative experiential marketing events.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
Executive Director
Town Village Vestavia Hills
03.2015 - 07.2016
- Oversaw community management, ensuring occupancy of 97% or higher, exceeding goals.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Engaged associates across all departments to achieve common goals and reach desired occupancy
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Set organizational goals and objectives to guide and direct company focus and achieve occupancy goals
Director of Sales and Marketing
Town village
04.2009 - 03.2015
- Developed comprehensive sales plans for business growth, resulting in 100% occupancy.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed industry trends and competitor activities to maintain a competitive edge.
- Cultivated long-term partnerships with key industry influencers, strengthening the community's recognition in the marketplace.
- Analyzed sales and marketing data for improved strategies.
- Spearheaded trade show participation to showcase community and services, generating valuable leads and networking opportunities.
Director of Admissions
Texas School of Business
02.2006 - 03.2009
- Increased enrollment rates by developing and implementing strategic recruitment initiatives.
- Managed a diverse team of admissions professionals, fostering a collaborative work environment focused on achieving departmental goals.
- Utilized advanced CRM software solutions to manage prospect inquiries efficiently, leading to increased conversion rates from inquiry-to-application stage.
- Established strong relationships with high schools to promote theour programs and attract potential applicants.
- Implemented data-driven decision-making strategies to optimize recruitment tactics and improve overall results.
- Contributed to overall institutional success by actively participating in cross-functional initiatives aimed at improving student experience, academic offerings, and campus life.
Education
Bachelor of Arts - English Literature
Northeastern Oklahoma A&M
01.1992
ADVANCED DIPLOMA -
HOLT HIGH SCHOOL
Tuscaloosa, AL05-1990
Skills
- Methods for engaging prospective clients
- Dynamic public speaking
- Strategic event planning
- Establishing professional connections
- Customer relationship management expertise
- Skilled in addressing objections
- Persuasive sales presentations
- Revenue growth strategies
- Persuasive communication skills
- Achieving sales targets
- Sales data analysis
- Building customer relationships
- Sales strategy consultation
Activities
- Selected for the Peoria Chamber of Commerce Board of Directors, 2019
- Awarded Ambassador of the Year by Vestavia Hills Chamber of Commerce, 2012
- Member of Vestavia Hills Ambassador Committee, 2012, 2015
- Member of Peoria Chamber of Commerce Committee, 2019, Present
- Elected to Board of Directors for Health Service Providers (HSP), 2019
Timeline
Sales Counselor
Monark Grove Greystone
10.2024 - Current
Sales & Marketing Director
Fair Haven
08.2023 - 10.2024
Sales & Marketing Director
St. Martin's in the Pines
04.2022 - 08.2023
Sales & Marketing Specialist
Focus Healthcare Partners
07.2018 - 04.2022
Director of Marketing and Admissions
Fair Haven
07.2016 - 08.2018
Executive Director
Town Village Vestavia Hills
03.2015 - 07.2016
Director of Sales and Marketing
Town village
04.2009 - 03.2015
Director of Admissions
Texas School of Business
02.2006 - 03.2009
Bachelor of Arts - English Literature
Northeastern Oklahoma A&M
ADVANCED DIPLOMA -
HOLT HIGH SCHOOL
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