SHANNON BURGOON

• Accountable for all marketing tasks.
• Managed over 50 calls per day.
• Increased occupancy by 10% within two month timeframe.
• Responsible for growth and execution of marketing and external business development to keep building census at or above budget.
• Directly responsible for planning and implementing all sales related activities to generate steady flow of qualified leads.
• Initiating and coordinating special events, as well as overseeing all public relations.
• Responsible for internal marketing within community.
• Coordination and execution of all aspects of move-in process.
• Advancing clients to next step of sales process through thorough discovery, meaningful conversations, and cultivating strong relationships with clients.
• Support company core values, goals, and principles to achieve our mission of quality of life for seniors, along with census goals.
• Work cohesively with my sales counterpart to develop and execute external business development and marketing plan to keep building census at or above census; along with staying on top of current market conditions to anticipate future roadblocks.
• Managing and assisting residents in applying for our unique subsidy program that can benefit them once they are eligible for this program.
• Achieved meeting and continue to meet/exceed census goals, along with other responsibilities noted below.
• Accountable for all marketing tasks.
• Solely responsible for development and executive of marketing and networking plan to keep building census at or above budget.
• Directly responsible for planning and implementing all sales related activities to generate steady flow of qualified leads as well as networking and maintaining referral contacts, initiating and coordinating special events, and overseeing all public relations.
• Also responsible for internal marketing within community.
• Planned and coordinated all aspects of move-in process.
• Forecasted sales and established processes to achieve sales objectives and related metrics.

Sales representative and advisor responsible for guiding and educating families on senior care options; as well as referring them to appropriate partner communities that meet their needs and preferences.

• Responsible for pre-screening internet leads; along with building.
• And advisor responsible for guiding and educating families on senior care options; as well as referring them to appropriate partner communities that meet their needs and preferences.
• Responsible for pre-screening internet leads; along with building relationships and following up with families throughout search process.
• Developed and maintained strong professional relationships with property partners in my assigned territory.
• Accountable for coordinating with partners to ensure timely follow-up on referred families.
• Responsible for managing lead pipeline on daily basis and entering and updating information in You've Got Leads system.
• Accountable for converting leads into partner move-ins.
• Ability to multi-task by counseling families over phone while inputting data into computer system.
• Responsible for meeting top line revenue goals.
• Stayed current on partner offerings and industry trends.

• As Director of Marketing, goal was to meet and/or exceed census goals, along with other responsibilities noted below.
• Accountable for all marketing tasks.
• Responsible for supervision of marketing department (marking counselor, and concierges) including hiring, performance evaluations, disciplinary actions, and training.
• Solely responsible for development and executive of marketing and networking plan to keep building census at or above budget.
• Directly responsible for planning and implementing all sales related activities to generate steady flow of qualified leads as well as networking and maintaining referral contacts, initiating and coordinating special events, and overseeing all public relations.
• Also responsible for internal marketing within community.
• ● Planned and coordinated all aspects of move-in process.

• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Connected with prospects through trade shows, cold calling and local-area networking.
• Established pricing strategies to maintain competitive pricing and maximize profits.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Maintained confidentiality of records relating to clients' health and personal information.
• Guided clients in developing skills and strategies for dealing with problems.
• Offered guidance and advice to help determine best solution for each client.