Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shar Costello

Las Vegas,NV

Summary

Sales leader with proven expertise in strategic planning and contract negotiation, driving consistent revenue growth at Station Casinos. Skilled in networking, and forecasting, fostering long-lasting client relationships. Achieved over 10% annual growth through effective sales strategies and motivational coaching, enhancing team performance and client satisfaction.

Overview

33
33
years of professional experience

Work History

National Sales Manager

Station Casinos
Las Vegas, NV
03.2002 - Current
  • Results-driven National Sales Manager with over 28 years of experience in the hospitality industry, specializing in driving group and corporate sales. Proven track record of exceeding revenue targets, building national client relationships, and managing strategic partnerships with government, military, association, SMERF, sports and tour & travel accounts. Strong leader known for collaborating with operations, revenue, and marketing teams to maximize hotel profitability.
  • Negotiated and closed contracts.
  • Met with future clients to give sales presentations and promote services.

Sales Manager

Fox Limousine
Las Vegas, NV
08.2000 - 03.2002
  • Identify and pursue new group business opportunities including conventions, weddings, corporate events, sports teams, and group tours.
  • Build relationships with meeting planners, hotels, DMCs, travel agents, and event organizers.
  • Serve as the main point of contact for group transportation clients, ensuring exceptional customer service from inquiry to post-event follow-up.

Sales Manager

Race Rock-Las Vegas
Las Vegas, NV
08.1999 - 08.2000
  • Drive group dining, private event, and buyout bookings (e.g., birthday parties, corporate dinners, holiday events).
  • Customize event packages that reflect the restaurant’s unique theme and guest experience.
  • Develop relationships with corporate clients, tour operators, local businesses, concierges, and event planners.

Executive Administrative Assistant/Sales

Monte Carlo Resort & Casino- Las Vegas
Las Vegas, NV
06.1996 - 08.2000
  • Manage calendars, schedule meetings, and coordinate travel arrangements for the Sales Director or VP.
  • Prepare and format internal documents, sales presentations, and executive reports.
  • Maintain accurate customer and lead information in CRM systems (e.g., Delphi, HubSpot).
  • Support in drafting and proofreading proposals, agreements, and RFP responses.

Pre-Opening Sales Team

Monte Carlos Resort & Casino
Las Vegas, NV
08.1995 - 06.1996
  • Assist with pre-opening checklists, project timelines, and coordination with corporate or brand teams.
  • Help establish standard operating procedures (SOPs) for all departments. Worked effectively in fast-paced environments.
  • Worked effectively in a fast-paced team environment.
  • Proven ability to learn quickly and adapt to new situations.

Sales Coordinator

Palace Station Hotel & Casino
Las Vegas, NV
10.1994 - 08.1995
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
  • Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
  • Respond to incoming sales inquiries via phone, email, or CRM system.
  • Streamlined sales processes for improved efficiency and customer satisfaction.
  • Schedule site tours, client meetings, and property walk-throughs.
  • Provide clients with sales kits, menus, and hotel information.


Office Administrative Assistant

Lomanto Exhibit Service
Las Vegas, NV
11.1992 - 10.1994
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Provided clerical support to company employees by copying, faxing, and filing documents.
  • Responded to inquiries from callers seeking information.
  • Expedited invoice processing, ensuring accurate recording of financial transactions in the accounting system.

Education

Business Administration

University of Wyoming
Laramie, Wyoming
06-1991

Skills

  • Sales leadership
  • Networking expertise
  • Sales strategies
  • Forecasting

Timeline

National Sales Manager

Station Casinos
03.2002 - Current

Sales Manager

Fox Limousine
08.2000 - 03.2002

Sales Manager

Race Rock-Las Vegas
08.1999 - 08.2000

Executive Administrative Assistant/Sales

Monte Carlo Resort & Casino- Las Vegas
06.1996 - 08.2000

Pre-Opening Sales Team

Monte Carlos Resort & Casino
08.1995 - 06.1996

Sales Coordinator

Palace Station Hotel & Casino
10.1994 - 08.1995

Office Administrative Assistant

Lomanto Exhibit Service
11.1992 - 10.1994

Business Administration

University of Wyoming

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