Shatara Smith
Crandall
Summary
Finance professional 7+ years of experience specializing in financial analysis and modeling. Led revenue reporting initiatives that created a unified data source for enhanced decision-making. Enhanced financial oversight and accuracy by optimizing trade spend processes and implementing comprehensive performance reporting.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Finance Manager
Cacique Foods
Irving
11.2025 - Current
- Led revenue reporting project for CFO, establishing a single source of truth for informed decision-making.
- Streamlined financial processes for trade spend deductions, ensuring adherence to internal controls and improving accuracy.
- Maintained customer P&Ls and channel-level financial models, supporting comprehensive reporting and strategic insights.
- Produced monthly sales performance reports highlighting significant variances and trends.
- Collaborated with sales and accounting teams to ensure accurate tracking of promotional expenditures, enhancing financial oversight.
Senior Financial Analyst, Commercial Finance
Constellation Brands
Dallas
08.2024 - 11.2025
- Developed and maintained financial models for accurate revenue and expense forecasting.
- Provided financial insights and recommendations to senior management, enhancing decision-making.
- Collaborated with cross-functional teams to analyze financial performance, uncovering actionable improvement opportunities.
- Assisted in preparing annual budgets and quarterly forecasts, aligning financial plans with business goals.
- Conducted in-depth financial analysis, enabling informed strategic decision-making.
Senior Product Analyst, Revenue Growth Management
Constellation Brands
Dallas
07.2023 - 08.2024
- Guided the development of 3-Tier Profit Pool & Price Trees, enhancing strategic planning initiatives.
- Prioritized post-merger enhancements, enabling new configurations that improved operational efficiency.
- Facilitated data delivery for analytics platforms, enhancing visibility for informed decision-making.
- Provided visibility to depletion actuals at the deal level, enhancing transparency across teams.
- Delivered remaining Vistaar releases on schedule, supporting optimal business performance.
Financial Analyst, Sales Finance
Constellation Brands
Dallas
09.2021 - 07.2023
- Compiled and presented monthly financial results decks, highlighting key insights that informed stakeholder decision-making.
- Conducted variance analysis versus plan, prior year, and forecast for all Business Unit P&L metrics.
- Evaluated ROI for price promotions and conducted compliance checks with Net PTR report to ensure strategic compliance.
- Assisted in developing Annual Business Plan focusing on volume, pricing, and promotions to align with business objectives.
- Supported financial close processes for fiscal year and monthly/quarterly reporting periods.
Staff Accountant, Global Accounting
Constellation Brands
Canandaigua
01.2020 - 09.2021
- Prepared financial statements for global consolidation, highlighting variances for senior management to inform strategic decisions.
- Managed month-end close processes for multiple international entities, ensuring accuracy.
- Reviewed and validated journal entries, ensuring compliance with internal controls to maintain accuracy and integrity of financial records.
- Reconciled intercompany transactions and collaborated with teams to resolve discrepancies.
- Supported global accounting teams by providing insights and assisting in timely financial reporting, enhancing clarity of financial data.
Sales Finance Assistant, Central Support
Constellation Brands
Canandaigua
06.2018 - 01.2020
- Reviewed accounts to ensure accuracy in financial statements and monitored departmental budgets for compliance.
- Assisted in generating monthly reports in Insight, delivering timely payment status updates for informed decision-making.
- Managed shared mailbox for invoice inquiries, resolving discrepancies to enhance customer satisfaction.
- Coded invoices in Ariba SAP and updated expired programs to maintain accuracy.
- Processed financial forms accurately and ensured timely customer payments.
Education
Master of Business Administration -
SUNY Brockport, College at Brockport
NY08-2023
Bachelor of Science - Finance
St. John Fisher University
Rochester, NY05-2018
Skills
- Financial analysis
- Sales analysis
- Sales analytics
- Revenue forecasting
- Budget forecasting
- Financial modeling
- Power BI
- Microsoft Office Suite
- Analytical problem solving
- Project management
- Stakeholder management
- Communication skills
Certification
- Certified Scrum Product Owner (CPSO), 02/01/24
- Certified Professional Life Coach, 02/01/24
Timeline
Sales Finance Manager
Cacique Foods
11.2025 - Current
Senior Financial Analyst, Commercial Finance
Constellation Brands
08.2024 - 11.2025
Senior Product Analyst, Revenue Growth Management
Constellation Brands
07.2023 - 08.2024
Financial Analyst, Sales Finance
Constellation Brands
09.2021 - 07.2023
Staff Accountant, Global Accounting
Constellation Brands
01.2020 - 09.2021
Sales Finance Assistant, Central Support
Constellation Brands
06.2018 - 01.2020
Master of Business Administration -
SUNY Brockport, College at Brockport
Bachelor of Science - Finance
St. John Fisher University