Shawn C. Rewald
Verona,WI
Summary
Experienced and skilled marketing executive with a proven sales and managerial track record. Utilizes effective communication and solution-based selling techniques to consistently surpass goals and generate long-term client value. Passionate about leveraging creativity to drive innovative marketing strategies and deliver impactful results.
Overview
28
28
years of professional experience
Work History
Local Sales Manager
NBC 15, WMTV
01.2013 - Current
- Lead a sales team of eight local account executives
- Manage an account list worth over $800,000 in billing
- Reached both personal budget goals and led local sales team to exceed team goals
- Manage inventory pricing while developing packages and promotions for sales team
- Consistently increased quarterly market share, reaching an all-time high share in 2017
- Customize bi-weekly training sessions focusing on current challenges for sales team
- Assist in the development of all promotional opportunities and commercial production
- Delivered the stations first six figure digital sale
Account Executive/Team Manager
NBC 15, WMTV
01.2011 - 01.2013
- Three-time salesperson of the year
- In the top two for new business revenue/local revenue 8 of 9 years
- Produced measurable multi-media campaigns with local direct, local agency, and regional agency business
- Consistently found new clients through non-traditional avenues as well as converting business from other media outlets
- Handled an account list of over $1.4 million dollars annually
- Retained the majority of local direct and local agency business year after year
- Worked with other account executives in regards to product training and development
Account Executive
Channel 57/WBUW/WHPN
08.2001 - 10.2002
- Tripled billing accounts in first year
- Led sales team in new business sales
- Created and maintained strong relationships with new and existing clients
- Utilized promotional opportunities to maximize sales revenue
Sports/News Photographer
News 8/WKBT
10.1998 - 04.2001
- Covered high school and collegiate sports throughout the Coulee Region
- Shot and produced news packages with reporters
Photographer/Editor/Producer/Master Control Operator
UPN 50/KQEG
01.1997 - 11.1998
- Shot and produced 'Game Of The Week' local high school sports program
- Responsible for delivering on air programming
- Edited commercial fill for syndicated programming
Education
Bachelor of Art and Science Degree - Telecommunications, Public Relations
University of Wisconsin-La Crosse
La Crosse, WI05.2001
Skills
- Team Management
- Inventory Management
- Product Pricing
- Business to Business Sales
- Script Development
- Sales Training
- Strategic Business Marketing
- Public Relations
- Digital Sales
- Project Management
- New Business Development
- Revenue forecasting
References
Available upon request
Trainingandsoftwareexperience
- Jason Jennings Sales Training
- Jim Doyle Sales Training
- Bryan Dodge Sales Training
- Matrix Software
- Microsoft Office
- Word
- Excel
- Publisher
- Power Point
- Ad-connections
- OSI
- Wide Orbit Sales
- Wide Orbit Traffic
- TV Scan
Timeline
Local Sales Manager
NBC 15, WMTV
01.2013 - Current
Account Executive/Team Manager
NBC 15, WMTV
01.2011 - 01.2013
Account Executive
Channel 57/WBUW/WHPN
08.2001 - 10.2002
Sports/News Photographer
News 8/WKBT
10.1998 - 04.2001
Photographer/Editor/Producer/Master Control Operator
UPN 50/KQEG
01.1997 - 11.1998
Bachelor of Art and Science Degree - Telecommunications, Public Relations
University of Wisconsin-La Crosse
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