Summary
Overview
Work History
Education
Skills
Awards
Hobbies and Interests
Timeline
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Sheila Francis

Boise,ID

Summary

Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders, vendors, and participants.

Overview

13
13
years of professional experience

Work History

Executive Director

Idaho Brewers United
05.2016 - Current
  • Responsible for overall management of the organization and leadership of IBU including fundraising, administration, public and member communications, and event planning
  • Act as the liaison for regulatory agencies such as Alcohol Beverage Control, State Tax Commission, Legislature, Tax and Trade Bureau and various municipal governments
  • Establish, develop, and maintain community relations with a broad range of sectors including all levels of government, industry organizations, and related businesses
  • Developed Idaho Craft Beer Month in partnership with Visit Idaho in 2015
  • Develop and execute events such as Destination:Beer (McCall, ID), Bikes, Brews, and Bluegrass (Donnelly, ID), and North Idaho Beer Fest (Coeur d'Alene, ID)
  • Identify legal pain points, write legislation to address issues, and ultimately pass legislation in the Idaho Statehouse for the benefit of Idaho breweries
  • Assist other entities with beer festival logistics and development such as Mountain Home Chamber of Commerce, Twin Falls Rotary Beer Fest, and the Sandpoint Chamber of Commerce.

Marketing & Events Director

Payette Brewing
09.2011 - 03.2016
  • Executed marketing initiatives including all social media management, advertising, and sponsorship agreements
  • Developed event partnerships with the City of Boise/Boise 150 celebration, the Basque Soccer Friendly, Treefort Music Festival, Idaho Cattlemen's Association, and The Brewers Association
  • Managed and curated the 'Payette Forward' program which encompasses monthly giving, weekly Kegs4Kause, and annual Payette Forward IPA partnerships
  • Coordinated monthly Food Truck Rallies for the mutual benefit of Payette and food trucks.

Education

B.B.A Accountancy -

Boise State University
01.2010

Skills

  • Event Management
  • Community Relations
  • Alcohol Regulation
  • Efficiency under pressure
  • Communications
  • Strategic Policy

Awards

Spirit of the Industry, Idaho Brewers United (2022)

Hobbies and Interests

  • Cooking
  • Home Improvement
  • Skiing
  • Puzzles
  • Craft Beer
  • True Crime Podcasts

Timeline

Executive Director

Idaho Brewers United
05.2016 - Current

Marketing & Events Director

Payette Brewing
09.2011 - 03.2016

B.B.A Accountancy -

Boise State University

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Sheila Francis