Shekinah Robinson
Summary
Results-oriented and strategic marketing professional with a strong track record of leading high-profile, large-scale marketing campaigns and driving operational efficiency. Skilled in overseeing the end-to-end process of campaign intake, prioritization, and execution, I excel at managing complex projects across diverse channels and stakeholders. With expertise in workflow management, resource allocation, and process optimization, I have successfully supported integrated marketing initiatives for global brands. Guided by core values of determination, curiosity, trust, courage, and relationship building, I thrive in fast-paced, collaborative environments and consistently deliver measurable results.
Overview
6
6
years of professional experience
Work History
Account Executive
Wieden+Kennedy
New York, NY
03.2025 - Current
- Led client presentations showcasing marketing strategies tailored to client needs and culture trends.
- Collaborated on the execution of an ownable NFL Draft content series that delivered a 144% YoY lift in social brand conversation.
- Executed an interactive activation for a celebrity partnership resulting in the campaign's top-performing content by engagement.
BUSINESS LEADERSHIP MANAGER - FREELANCE
DNA Seattle
Seattle, WA
07.2024 - 12.2024
- Led development and execution of brand product campaigns across multiple channels, (digital, print, OOH, audio), ensuring cohesive messaging and strategic brand alignment.
- Managed end-to-end process of marketing campaigns for 3+ developing retail locations, driving planning, execution, and monitoring to meet objectives and KPIs.
- Ensured compliance with brand standards and legal requirements across all brand communications and activities, safeguarding brand reputation and consistency.
ACCOUNT MANAGER
We Are Social
New York, NY
01.2023 - 04.2024
- Served as the primary point of contact for internal and external stakeholders, facilitating weekly status meetings to track project progress and ensure clear, actionable communication across teams.
- Developed and maintained workflow and resource plans, coordinating cross-functional teams to ensure efficient project execution and resource allocation.
- Partnered with client leads to align on annual and seasonal scopes of work, proactively managing budgets and monitoring project scope to ensure adherence to financial constraints and timelines.
- Oversaw asset review and approval processes, guiding teams through the creation and execution of integrated marketing deliverables ensuring alignment with brand guidelines and delivery timelines.
BRAND COORDINATOR
72andSunny
Los Angeles, CA
02.2021 - 12.2022
- Managed the digital production process for global campaigns, ensuring smooth execution of marketing tactics across US, EMEA (France, Germany, UK), and digital/social media platforms.
- Led digital localization efforts for Adobe Acrobat across multiple regions, ensuring campaign messaging resonated with diverse audiences while maintaining brand consistency.
- Provided competitive insights by analyzing industry trends and, delivering routine reports with actionable strategies, enhancing team strategy development and execution.
ASSISTANT BRAND MANAGER
ARGONAUT INC.
San Francisco, CA
02.2020 - 02.2021
- Independently led digital marketing projects for Cricket Wireless, managing social media campaigns and collaborating with cross-functional teams to deliver impactful brand communications and engagement.
Education
Bachelor of Science -
Belhaven University
Jackson, Mississippi, MSSkills
- Client Relationship Management
- Project Management
- Financial Tracking
- Product Marketing
- Brand Planning
- Cross-Functional Collaboration
- Campaign Development and Execution
- Insight and Research Management
Timeline
Account Executive
Wieden+Kennedy
03.2025 - Current
BUSINESS LEADERSHIP MANAGER - FREELANCE
DNA Seattle
07.2024 - 12.2024
ACCOUNT MANAGER
We Are Social
01.2023 - 04.2024
BRAND COORDINATOR
72andSunny
02.2021 - 12.2022
ASSISTANT BRAND MANAGER
ARGONAUT INC.
02.2020 - 02.2021
Bachelor of Science -
Belhaven University