New York City-based cinematographer and video editor with over 10 years of experience in commercial, editorial, documentary, and non-profit video production. I've had the opportunity to work in a myriad of roles over the last 10 years, often as a cinematographer and video editor, but also taking on responsibilities as the Head of Video/Creative Director at multiple digital agencies in NYC.
Some of my clients include Spotify, Waze, Tommy Hilfiger, Google, CitiBank, K12, Make Up Forever, Christian Dior, XXL Magazine, Gibson Guitars, Bare Necessities, Vogue, GQ, Harper's Bazaar, Elle, Comcast, and more.
I currently run Extra Syrup, a NYC-based production company with my wife, Shirley Cruz.
As the Head of Video at the New York office of Byte/DEPT, I spearheaded the creation of compelling social-focused content for esteemed clients such as Spotify, Google, Waze, Pret a Manger, and more. In this multifaceted role, I exercised my expertise in cinematography, editing, producing, and directing a wide variety of videos.
In addition to my hands-on involvement as a cinematographer and editor, I successfully assembled and managed a talented video team consisting of editors and motion designers. I provided day-to-day supervision, guidance, and mentorship to ensure the team's productivity and creative output remained exceptional.
To support our production efforts, I actively recruited and hired freelancers who seamlessly integrated into our collaborative environment, bolstering our capacity and capabilities. Furthermore, I meticulously managed budgets up to $300k for diverse projects, ensuring optimal resource allocation and cost efficiency while delivering exceptional results for our esteemed clientele.
I established robust post-production protocols tailored to the specific requirements of various social-focused marketing campaigns. This encompassed devising efficient workflows for different sizes and formats of content, catering to the unique needs of both the New York and London offices.
By effectively balancing creativity, technical proficiency, and strategic thinking, I consistently delivered high-quality video content that resonated with audiences and effectively conveyed our clients' messages.