Siema Khichi
New York,NY
Summary
Highly organized, self-starter and keen on seeking out the targeted markets. Skilled in increasing productivity levels as well as streamlining operations processes. Comprehensive knowledge based in sales &marketing.
Overview
21
21
years of professional experience
Work History
Regional Account Manager
Marks Home Care
01.2017 - Current
- Responsible for developing in-house marketing strategy and streamlining marketing procedures
- Bringing in new leads, responsible for training Marketing and Sales teams
- Working closely with six regional branches
- Directing marketing and sales strategies for newly opened branches in Queens area
- Organizing events with an influx of different ethnicities
- Increased patient intake and enrollments by 10%
- As a result, a new branch was opened in the Middle Eastern community of the Bay Ridge Brooklyn area, to specifically cater to the Middle Eastern market
- Responsible for implementing and streamlining customer support processes
- Delivering results with high performance
- Participating in ethnic events, benchmarking competition in the market, branding, and introducing the services of the company
- Sending and sharing trends with clients and the teams for CDPAP, HHAX, and CHA cases
- Catering cases with several codes to make the enrollment smooth
- Appreciation letters received from respective clients supporting customer satisfaction
- Adapted to changes related to Covid-19
- Performed amidst restrictions and limited resources, re-staff and PCA
- Worked closely with limited staff and produced results regarding pca hiring, and new enrollments
- Reaching out to existing accounts to cater to their needs and addressing any relevant issues promptly
- Expert in Marketing products and services using mass media, social media, and personal relationship-building skills.
Senior Regional Marketing Manager
Preferred Gold (Concierge Private Pay Services)
01.2021 - 01.2022
- Was specifically hired due to my expertise of handling the corporate clients in the airline industry and Health care sector
- Worked closely with private pay patients
- Checking to facilitate the patients with registered nurses, CNA, LPN and concierge service for HHA
- Introduced 30 new private accounts during the peak of Covid-19 pandemic
- Got contract with a high-end senior assisted living
- Watermark, Inspire and Sunrise
- Was able to be one of the preferred service providers for most of the facilities and private clients
- Due to the challenges during pandemic, was able to access areas with minimum coverage, using personal networking and marketing skills
- Streamlined and restructured the team and delivered results among the times when there were no Aides or nurses available to work
- Worked closely with the support team for result-driven performance
- Adjusting to changes due to Covid-19 policies procedures
- Keeping up with the clients' needs and providing excellent services, e.g., replacing Aides, providing Rn at times of no show
- Making sure the turnaround time for services, complaints, and customer emergencies is minimized.
Sales Support Administrator Global Corporate Accounts
Etihad Airways
01.2015 - 01.2017
- Responsible for assisting Global Account Managers with the RFP process from adding rates, fares for O&Ds and discounts
- Introduced twenty-four new corporate accounts in my tenure
- Focused on improving the relationship with the existing customer accounts
- Worked closely with TMCs i.e
- AMEX, HRG, BCD, CWT accounts for their sanction and ticketing entries; with attention to details and updates to PCCs, IATAs, GDSs
- Assigned corporate account codes to ROIFs and submitted data in Salesforce for approval
- Increased customer satisfaction and business diversion by forty-five percent
- Filed timely AVCMs with global pricing teams
- Manually updated and created sanctions which resulted in increased efficiency, timely delivery, and increase in business flow.
Senior Reservation & Ticketing Agent
Etihad Airways
01.2013 - 01.2015
- Responsible for industry sub load travel requests, calculated fares and process itineraries
- Issued and handled FOC tickets prizewinners & sponsorship tickets
- Developed creative and profitable solutions for internal/external clients
- Appointed as The Limo Champion
- Worked on Vxceed and empire CLS to make sure the accounts were in good standing
- Trained the new staff and team members on the use of application epiphany and tier matching
- Handled direct sales for clients such as diplomats, healthcare professionals, students, business executives, and tour operators
- As a result, was awarded and recognized for an increase in revenue and the number of passengers over the past years and awarded a recognition prize- Shukran
- Organized Hajj traffic and group movements
- Coordinated with the Yield Management in regards to space allocation, fare proposals, and market segmentation
- In appreciation was invited to various national days by the Diplomat Community
- Appointed “Guest Champion” for Etihad Guest Rewards Program (GRP) USA
- Recognized for highest enrollments and customer appreciation for outstanding customer service
- Assisted with tier-matching for gold members; resolved customer-related issues in regards to mileage redemption and provided guidance
- Appointed as the Refund Champion and was recognized by the pricing teams for timely refunds, fifty in a month, which resulted in saving the company a monetary loss of $500,000.00
- Participated in activities for business promotions, such as International National days
- Collected data for marketing from ethnic markets to promote the ‘Etihad’ brand
- Participated in sponsorship events at Palace Hotel and Cipriani hosted by Development in Literacy- a non-profit organization.
Ticketing and Sales Coordinator
Fly Time Travels
01.2003 - 01.2013
- Performed daily fare checks between competitor agencies and airlines
- Responsible for airline reservations, ticketing
- Worked as management business analyst, provided marketing and sales strategies to increase revenue
- Ran successful media campaigns in joint venture with leading airlines and tv channels ARY DIGITAL, GEO
- This generated increased revenue and passenger influx, also branded the company
- The joint venture with various airlines resulted in cost reduction and maximum profit
- Fostered business relations with different sectors and communities
- Introduced diverse groups and corporate businesses
- Awarded the Super Seller twice and won various gifts and awards from airlines
- Maintained proficiency in various airline fares by publishing and special marketing fares, thorough the understanding of rules on based fares
- Organized Hajj/Umrah pilgrimage and other group movements
- Achieved quarterly target for ticketing sales
- Effectively communicated with various airlines in regard to pricing issues and fare uploads.
Education
Bachelor of Arts - Mass Communication English Literature Persian
Punjab University, Pakistan
Skills
- Salesforce
- SAP
- Microsoft Office Suite
- Account Servicing
- Industry Expertise
- Customer Relationship Development
- Contract Management
Leadership Experience
- Member of APPAC (American Pakistani Public Affairs Committee)
- Board member for youth and women empowerment
- Chief coordinator for UGOOD (united global organization of development) USA chapter
Awards
- Almost 25 Certifications in Modules in revenue plus, sales and marketing strategies etc. while in Etihad Airways
- A+ Customer Service training and certification
- Awarded as the Rising Star for positive contributions to the Humanity by a non-profit organization; Nation to Nation Networking
Timeline
Senior Regional Marketing Manager
Preferred Gold (Concierge Private Pay Services)
01.2021 - 01.2022
Regional Account Manager
Marks Home Care
01.2017 - Current
Sales Support Administrator Global Corporate Accounts
Etihad Airways
01.2015 - 01.2017
Senior Reservation & Ticketing Agent
Etihad Airways
01.2013 - 01.2015
Ticketing and Sales Coordinator
Fly Time Travels
01.2003 - 01.2013
Bachelor of Arts - Mass Communication English Literature Persian
Punjab University, Pakistan
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