Sloan Knaffle
Murrells Inlet,SC
Summary
Dynamic Account Executive with expertise in strategic advertising campaigns, market research, and account management. Proven ability to enhance client relationships and deliver tailored solutions that drive measurable results.
Overview
10
10
years of professional experience
Work History
Account Executive
iHeart Media
Myrtle Beach, South Carolina
07.2021 - Current
- Developed strategic advertising campaigns that increased client engagement across multiple platforms.
- Collaborated with sales teams to identify client needs and tailor solutions effectively.
- Managed client accounts to ensure timely service delivery and ongoing client satisfaction.
- Conducted market research to identify trends and inform client strategies.
- Facilitated communication between clients and internal teams to enhance service delivery.
- Created tailored presentations and proposals for prospective clients that effectively highlighted advertising options.
Media Consultant
Dick Broadcasting Inc.
Myrtle Beach, SC
10.2015 - 07.2021
- Developed targeted media plans and strategies to enhance effectiveness of clients' marketing campaigns.
- Analyzed data from Google Analytics and social media insights to evaluate campaign performance and inform strategic decisions.
- Educated clients on best practices related to their marketing efforts across multiple channels.
- Drafted budget-conscious proposals detailing tailored solutions addressing specific client needs.
Education
Bachelor of Science - Retail Management
University of South Carolina
Columbia, South Carolina, SC12-1993
Skills
- Account management
- Customer relationship management
- Advertising strategies
- Market research
- Strategic planning
- Data analysis
Affiliations
President, Murrells Inlet Rotary Club 2021-2022
Timeline
Account Executive
iHeart Media
07.2021 - Current
Media Consultant
Dick Broadcasting Inc.
10.2015 - 07.2021
Bachelor of Science - Retail Management
University of South Carolina