- English (Native)
- Spanish (Highly Proficient)
Sofia Rocca
Miami Beach
Summary
Brand and experience professional with a foundation in fashion, retail, and hospitality, known for shaping client-centric experiences and guiding brand strategy through storytelling, partnerships, and experiential execution. Strong eye for detail, elevated aesthetics, and relationship-driven growth.
Overview
10
10
years of professional experience
Work History
Lead Event Manager
LouLou House
09.2025 - Current
Lead Event Manager specializing in elevated, experience-driven events for luxury, lifestyle, and family-focused brands. Brings a refined approach to event strategy, guest experience, and operational flow, ensuring thoughtful, well-executed events from planning through delivery.
Founder
Lucuma Boutique
08.2019 - Current
- Built and scaled an online boutique focused on curated fashion and small-batch production
- Led purchasing, merchandising, and seasonal collection development
- Managed organic marketing strategy, including content creation, brand voice, email campaigns, and events
- Hired and led a 7-person team, aligning business goals with creative direction
- Increased customer engagement through community-led storytelling and trend-driven campaigns
Sales Representative
Group LX (Blush Boutique & Studio LX)
01.2016 - 10.2017
- Developed client relationships and consistently exceeded sales and UPT goals
- Promoted from intern to sales associate, then to Studio LX, the group's premier boutique
- Created Instagram content and assisted with visual merchandising for 20+ stores under the brand
Education
B.A. - Business Administration, Marketing
Florida International University
Miami, FL12.2020
A.A. - Business Administration
Miami Dade College
Miami, FL12.2017
Study Abroad Program
Universidad Peruana de Ciencias Aplicadas
Lima, Peru01.2015
Skills
- Skills: Shopify Canva Flodesk Klaviyo Adobe Lightroom Content Creation Instagram Strategy TikTok Email Marketing Microsoft Office Google Sheets Community Building Branding Copywriting Visual Merchandising Sourcing Event Planning
- Interests: Wellness & creative routines
- Visual communication
- Market trend analysis
LANGUAGE
Timeline
Lead Event Manager
LouLou House
09.2025 - Current
Founder
Lucuma Boutique
08.2019 - Current
Sales Representative
Group LX (Blush Boutique & Studio LX)
01.2016 - 10.2017
A.A. - Business Administration
Miami Dade College
Study Abroad Program
Universidad Peruana de Ciencias Aplicadas
B.A. - Business Administration, Marketing
Florida International University