Sofia Sandoval
Miami,FL
Summary
Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management and ecommerce strategies. Ecommerce professional in driving website traffic, increasing sales, and improving customer retention.
Overview
9
9
years of professional experience
3
3
Certification
2
2
Languages
Work History
Account Manager
Kayak
09.2022 - Current
- Successfully attained KPI objectives and reduced the CPA for various airlines, leading to consistent and sustained investment.
- Collaborated with the ad product team to pitch new initiatives to existing and prospective accounts.
- Performed ongoing analysis utilizing comprehensive data to pinpoint areas for enhancement and identify growth opportunities for the client.
- Leverage partner data to provide customized optimizations based on the client main KPI and KAYAK’s ad products.
- Successfully grew partnership with a 25% increase in revenue from 2023 to 2024.
- Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
- Experienced in developing business strategies and partnerships to drive revenue growth.
Digital Marketing Manager
Santo Remedio
09.2020 - 09.2022
- Lead the budget development while monitoring key metrics, such as ROAS, CPA, AOV, and develop campaigns to optimize performance based on SR's e-commerce strategy.
- Implemented a new DSP platform to optimize digital advertising campaigns.
- Enhanced lead generation with targeted PPC advertising and optimized landing pages.
- Implemented a customer loyalty program that resulted in a 15% increases in repeat purchases and a 10% increase in customer retention.
- Created post-analysis campaign report to improve performance on each channel and presented it to C-level executives.
- Drive and support the definition and execution of go-to-market activities to bring new eCommerce capabilities.
- Work closely with UX to define and optimize purchasing flows. Use analytics to review performance and develop plans to optimize. Optimized SEO as well as website content to have a cohesive strategy across all digital platforms.
- Implement personalized experiences, such as recommended products and tailored promotions.
Digital Specialist
HAVAS MEDIA
10.2019 - 09.2020
- Manage and execute dynamic media campaigns for search, social, and programmatically addressable media including video and display across US and LatAm.
- Constantly improve client’s conversion rate by 110% and CTR by 50% YoY working with A/B testing, frequent optimizations, keyword analysis, staying up to date with industry trends.
- Conducted competitor research to inform strategic decisions related to online presence and market positioning.
- Increase digital investments by over 25% YoY by surpassing clients’ KPI expectations and proposing innovative strategies to manage upcoming branding and performance campaigns.
- Responsible for $1M usd paid search budget to include advertising and remarketing on lead generation campaigns.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Social Media Analyst
HAVAS MEDIA
06.2018 - 10.2019
- Collaborated with media buyers to set digital ads KPIs and define connections to broader business context by measuring ROI and informing business strategies.
- Programmatic responsibilities include management of DSPs and ad servers to ensure the health of each campaign while exceeding clients KPIs.
- Responsible for informing social media recommendations with rationale behind platform selection, budget allocation, audience targeting, and social media trends.
- Collaborate with internal insights and social & content strategy teams to provide unique media planning and execution.
- Presented post campaign results to clients including benchmark analysis, insights, and recommendations to inform optimizations for upcoming campaigns.
Social Media Coordinator
beIN SPORTS USA
06.2017 - 05.2018
- Responsible for analyzing and reporting the success of advertisements, content, campaign development, and marketing strategy on social channels and websites to clients.
- Increased Instagram, Twitter and Facebook engagement and the brand activity by 75% YoY
- Identified, developed, and evaluated strategies based on client’s objectives and market trends.
- Led social media team in the development of dynamic content plans that aligned with broader organizational messaging goals.
Education
Bachelor of Arts - Communications
University of Connecticut
Storrs, CT05.2016
Skills
- Tableau
- Google Analytics
- Ad Manger 360
- Meta Business Manager
- MediaMath
- Systems and software expertise
- MOAT
- Demand side platforms (DSPs)
- Product strategy
- Partnerships
- Business development
- Management consulting
- Technical concepts
- E-Commerce
- Ad tech industry
Certification
- Google Ads Display Certification
- Google Ads Fundamental
- Spotify Soundcheck Certification
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Interests
Sports
TV
Technology and Innovation
Work Preference
Work Type
Full TimeWork Location
On-SiteHybridImportant To Me
Company CultureTimeline
Account Manager
Kayak
09.2022 - Current
Digital Marketing Manager
Santo Remedio
09.2020 - 09.2022
Digital Specialist
HAVAS MEDIA
10.2019 - 09.2020
Social Media Analyst
HAVAS MEDIA
06.2018 - 10.2019
Social Media Coordinator
beIN SPORTS USA
06.2017 - 05.2018
Bachelor of Arts - Communications
University of Connecticut
- Google Ads Display Certification
- Google Ads Fundamental
- Spotify Soundcheck Certification
Similar Profiles
Marco MarinoneMarco Marinone
Senior Business Analyst at KayakSenior Business Analyst at Kayak
Louis BisighiniLouis Bisighini
Product Manager at KayakProduct Manager at Kayak
Ross HeintzelmanRoss Heintzelman
Manager of Operations/ Tour Leader at Coastal Kayak ChartersManager of Operations/ Tour Leader at Coastal Kayak Charters