Sondra Apple
Rhome,TX
Summary
Dynamic and competitive business development leader with 15+ years of progressive leadership experience across healthcare sectors, including hospice, skilled nursing, acute, and post-acute care. Proven track record of driving census growth, forging high-impact physician and hospital relationships, and leading top-performing teams. Flexible and able to adapt. Process-driven and deeply passionate about servicing the aging population with a compassionate, communicative, and strategic approach. Adept at navigating market trends, referral conversions, and understanding the importance of the overall success of not only the local, but also the regional and division teams as a whole.
Overview
24
24
years of professional experience
Work History
Director of Business Development
FCOS
01.2020 - Current
- Successfully reinstated and maintained the facility’s status as a preferred provider with the local hospital system. Achieved this by building and sustaining a transparent, trust-based relationship with hospital administration, ensuring continued referrals during a difficult period that could have had the facility removed from the provider list.
- Lead Business Development strategies across current market with focus on census growth. Able to overcome challenges of marketing services that are considered below average according to medicare.gov.
- Identify and respond to market trends, drive physician engagement, and develop key relationships with referral sources.
- Maintain strong hospital relations.
- Ensure all referral, admissions and denial processes are being followed.
- Tracking competitive analysis, Daily, weekly and monthly reports for current referrals.
Community Liaison
Life Way Hospice
07.2019 - 01.2020
- Built and maintained referral relationships while ensuring proper referral and admissions processes were followed.
- Educated the community, referral sources and families on hospice services. Able to be the bridge between clinical teams and community.
- Drive outreach efforts and facilitate education on end-of-life care.
Director of Business Development
Senior Care Centers
01.2016 - 01.2019
- Oversaw marketing strategy for 14 hospital accounts across DFW region.
- Managed referral platforms ensuring timeliness and compliance in turnaround time and processes.
- Increased census across multiple facilities, led physician engagement and competitive positioning.
- Trained facility teams on market differentiation, processes and customer service initiatives.
Director of Business Development/Admissions Director
FCOS Corinth Rehabilitation Suites on The Parkway
Corinth, TX
01.2012 - 01.2016
- Significantly increased facility census within the first 6 months. Adding and training Asst Admissions Coordinator while mentoring new admissions and liaisons that were added to the team.
- Built long standing referral relationships and conducted Physician development efforts.
- Led Customer Service initiatives and room readiness for the facility team.
Phlebotomist and Patient Care Tech
Denton Regional Hospital
Denton, Texas
06.2010 - 12.2012
- Delivered pre- and post-op care, including monitoring of vitals, EKGs, removal of catheters, and peripheral IVs.
- Performed blood draws on all ages while adhering to the standard method of precautions protocols.
- Supported the clinical team with charting, nutrition, and patient monitoring.
Sales and Trainer
State Farm
01.2002 - 01.2010
- Led team training for local State Farm agencies across DFW.
- Specialized in business-to-business service, health care products and long term care planning.
- Hosted local healthcare seminars and healthcare partnerships.
- Built strong community networks with active community participation.
- Top Sales associate and trainer for 7 consecutive years.
Education
Phlebotomist/Patient Care Tech - Healthcare
NCTC
Corinth, TXMarketing
The University of Texas At Arlington
Arlington, TXSkills
- Strategic business development
- Team building and leadership
- Census growth and market expansion
- Hospital and physician relations
- Public, professional, and community relations
- Competitive market analysis
- Process improvements
- Healthcare sales and education
- Knowledge in Medicare
- Knowledge in Medicaid
- Knowledge in insurance
Community Affiliations
- Justin Business Association Board Member
- Argyle Chamber of Commerce
- Northwest Metro Chamber Gala Committee
- Lake Cities Chamber of Commerce
- Business Women of Flower Mound
Timeline
Director of Business Development
FCOS
01.2020 - Current
Community Liaison
Life Way Hospice
07.2019 - 01.2020
Director of Business Development
Senior Care Centers
01.2016 - 01.2019
Director of Business Development/Admissions Director
FCOS Corinth Rehabilitation Suites on The Parkway
01.2012 - 01.2016
Phlebotomist and Patient Care Tech
Denton Regional Hospital
06.2010 - 12.2012
Sales and Trainer
State Farm
01.2002 - 01.2010
Phlebotomist/Patient Care Tech - Healthcare
NCTC
Marketing
The University of Texas At Arlington