SOPHIA FERNANDEZ
Tampa,FL
Summary
Account Manager focused on building strong client partnerships, solving challenges proactively, and identifying growth opportunities. Known for driving repeat business and collaborating across teams to deliver successful results.
Overview
5
5
years of professional experience
Work History
Sr. Account Manager
Red Moon Marketing
Tampa, FL
03.2025 - Current
- Orchestrated logistics and vendor management to guarantee timely and brand-consistent delivery of assets for Coca-Cola events.
- Oversaw client relationship management for multiple Coca-Cola brands, ensuring alignment with brand objectives and client needs.
- Assessed and sanctioned design renderings and branding components to maintain compliance with Coca-Cola guidelines.
- Cultivated strategic partnerships with venues and campus organizations to enhance brand visibility and facilitate high-volume product sampling for Coca-Cola portfolio brands.
Account Executive
Red Moon Marketing
Charlotte, NC
07.2024 - 03.2025
- Oversaw on-site activations, including interactive sampling booths and custom-built brand installations, ensuring adherence to brand standards and consumer engagement objectives.
- Developed comprehensive post-event recaps and performance summaries to highlight successes, insights, and areas for optimization.
- Managed project timelines and deliverables, ensuring adherence to client expectations.
Business Development Product Coordinator
Market My Market
Charlotte, NC
07.2023 - 04.2024
- Identified client needs and effectively marketed focus group solutions to drive engagement and satisfaction.
- Facilitated training sessions for team members on new product features and updates.
- Maintained up-to-date knowledge of industry best practices through regular research and professional development opportunities, ensuring a competitive edge in the marketplace.
Public Relations Intern
Market My Market
Charlotte, NC
07.2023 - 07.2023
- Created engaging press releases that effectively communicated key messages to enhance public perception of the company.
- Designed and produced media kits to support marketing initiatives and outreach efforts.
- Created content for newsletters and blogs, improving information dissemination.
Content Creator Internship
Roam & Dwell
Charlotte, NC
05.2022 - 08.2022
- Conducted analysis of clientele preferences and Instagram algorithms to optimize content reach.
- Produced engaging reels for TikTok and Instagram to enhance brand visibility.
- Documented all new products through professional photography to showcase features and benefits.
Director of Marketing
Chi Omega
Charlotte, NC
11.2020 - 12.2021
- Developed and optimized Instagram posting strategy by analyzing platform performance data, engagement trends, and audience behavior to maximize reach and visibility.
- Led cross-functional communication with advisors to align on content direction, approvals, and brand messaging in a timely and efficient manner.
Education
Bachelor of Arts - Communication Studies, Journalism minor
The University of North Carolina
Charlotte12-2023
Skills
- Expert: Adobe Lightroom
- Canva
- Microsoft Powerpoint
- Microsoft Excel
- Budgeting master
- Client relationship management
Timeline
Sr. Account Manager
Red Moon Marketing
03.2025 - Current
Account Executive
Red Moon Marketing
07.2024 - 03.2025
Business Development Product Coordinator
Market My Market
07.2023 - 04.2024
Public Relations Intern
Market My Market
07.2023 - 07.2023
Content Creator Internship
Roam & Dwell
05.2022 - 08.2022
Director of Marketing
Chi Omega
11.2020 - 12.2021
Bachelor of Arts - Communication Studies, Journalism minor
The University of North Carolina