Stacey Goodman
Nashville,TN
Summary
With over 20 years of market research experience, this versatile and experienced business professional has honed skills in global strategic pricing, proposal development, project management, and team management. A strong background in navigating the complexities of multi-national project costs has resulted in successful delivery of results in a dynamic and ever-changing business landscape. Committed to driving success and achieving goals, this expert leverages expertise to make informed decisions and drive growth for organizations.
Overview
30
30
years of professional experience
Work History
Senior Manager Qualitative, Client Strategy
Kantar
06.2022 - 03.2025
- Build client relationships by responding to qualitative research requests, identifying and assessing clients' needs, preparing PowerPoint proposals, and following up with potential and existing clients.
- Schedule and attend meetings with clients and prospective clients as requested.
- Delegate tasks to existing support team members and leverage their expertise to help answer central business questions.
- Partner with solution & business developer leaders to deliver qualitative services that support company objectives and consistent with corporate values.
Pricing Manager
Kantar
01.2008 - 10.2018
- Establish budgets and pricing for various strategic multi-national research programs and initiatives.
- Evaluate and analyze research programs for efficiencies and cost savings.
- Solicit continuous updates from international partners to track current costs.
- Provide proactive and valuable feedback while maintaining clients' research and budget objectives.
Account Manager
TNS NFO
03.2003 - 12.2007
- Maintain several accounts by consulting with clients in order to under their research needs and recommend best practice solutions through written proposals.
- Responsible for price estimating research projects in order to be cost-competitive and profitable.
- Oversee approved projects and work closely with project directors, statisticians, and analysts to ensure research meets all objectives.
Client Service Manager
NFO WorldGroup
11.2000 - 03.2003
- Responsible for hiring, training, and setting performance goals of project director staff.
- Monitor project directors to ensure all projects meet set timelines and budget.
- Continued as project manager lead for several key accounts.
Senior Marketing Project Director
NFO WorldGroup
02.1998 - 11.2000
- Responsible for project-related issues regarding junior members of project director staff.
- Workflow responsibilities include maintaining primary client contact during the research process, developing and tracking project budgets, questionnaire design, coordinating data collection and data processing, and assisting in the production of final client reports.
Marketing Project Director
Maritz Marketing Research
01.1995 - 01.1998
- Responsible for executing customer satisfaction & concept research studies for industries such as telecommunications, restaurant & rental transportation.
- Develop and track budgets, questionnaire design, coordinating with field locations for data collection and data processing, assisting in the production of final client reports.
Education
MBA -
Webster University
St. Louis, MO08.1999
Bachelor of Arts - Psychology
Eastern Illinois University
Charleston, IL05.1993
Skills
- Strategic Planning
- Strong Written & Oral Communication
- Detail-Oriented
- Flexible & Adaptable
Additional Information
- Volunteer at Second Harvest Food Bank of Middle Tennessee
- Volunteer at Belly Rubs Basset Hound Rescue
Timeline
Senior Manager Qualitative, Client Strategy
Kantar
06.2022 - 03.2025
Pricing Manager
Kantar
01.2008 - 10.2018
Account Manager
TNS NFO
03.2003 - 12.2007
Client Service Manager
NFO WorldGroup
11.2000 - 03.2003
Senior Marketing Project Director
NFO WorldGroup
02.1998 - 11.2000
Marketing Project Director
Maritz Marketing Research
01.1995 - 01.1998
MBA -
Webster University
Bachelor of Arts - Psychology
Eastern Illinois University
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