Stacey M. Barnes
Woodlawn,IL
Summary
Innovative and hardworking Marketing Consultant with 23 years of experience in the marketing and advertising industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Knowledgeable in digital marketing and media.
Overview
18
18
years of professional experience
Work History
Marketing
Withers Broadcasting And Digital
Mt. Vernon, IL
05.2020 - Current
- Identified appropriate marketing channels and target customers for radio and digital campaigns to be used on 30 radio station cluster.
- Develop campaigns, promotions, and specific marketing strategies for clients.
- Coordinate with digital and production teams to execute message.
- Maintain social media accounts for radio stations.
- Wrote engaging and successful radio copy.
Marketing Manager
Black Diamond Harley-Davidson
Marion, IL
09.2011 - 03.2019
- Executed marketing activities, events, promotions, fundraisers, concerts, and presentations for all businesses. Black Diamond Harley-Davidson, Black Diamond RV, Black Diamond Aviation, Roadhouse Harley-Davidson, and Roadhouse RV.
- Pronounced customer service and analysis.
- Oversaw helicopter reservations, certifications, and documents regarding procedures and policies.
- Negotiated contracts with vendors or distributors.
- Created radio and television copy and media buys.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Handled on-line sales inventory, websites, and all social media accounts.
Marketing Director/Event Coordinator
Williamson County Tourism Bureau And Pavilion
Marion, IL
04.2008 - 07.2009
- Managed administrative logistics of events planning, event booking and event promotions.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Supervised onsite team of caterers, audio-visual technicians, and facility management team.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Promoted local businesses and attractions through advertising.
Promotions Director/Account Executive/On-Air Talent
Clear Channel Radio
Marion, IL
02.2001 - 03.2008
- Managed day-to-day functions of promotion and marketing departments.
- Analyzed sales and marketing data for improved strategies.
- Managed day-to-day functions of promotion and marketing departments.
- Operated as on-air talent with daily show and live broadcasts.
Education
Certificate in Radio And Television - Radio And Television Broadcasting
The Broadcast Center
St. Louis, MO04.2000
Skills
- Leadership and Team Building
- Database Skills
- Client Retention
- Brand Development
- Consultative Sales Techniques
- Customer Presentations
- Business Needs Analysis
- Marketing Collateral Development
- Creating Collateral
- Promotional Campaigns
- Website Copy
- Market Planning and Execution
- Advertising Management
- Promotions and Marketing Strategies
- Lead Generation Management
- Administering Social Media Accounts
Timeline
Marketing
Withers Broadcasting And Digital
05.2020 - Current
Marketing Manager
Black Diamond Harley-Davidson
09.2011 - 03.2019
Marketing Director/Event Coordinator
Williamson County Tourism Bureau And Pavilion
04.2008 - 07.2009
Promotions Director/Account Executive/On-Air Talent
Clear Channel Radio
02.2001 - 03.2008
Certificate in Radio And Television - Radio And Television Broadcasting
The Broadcast Center