Accomplished National Director of Operations at Exhale FIT.SPA.LIFE, renowned for elevating wellness brands at luxury properties and spearheading a 40,000 sq ft spa project, recognized among the top 100 spas. Expert in sales strategies and team building, I've significantly enhanced membership loyalty and operational efficiency, showcasing a blend of innovative management and customer retention skills.
Overview
21
21
years of professional experience
1
1
Certification
Work History
National Director of Operations
Exhale FIT.SPA.LIFE
12.2021 - Current
Tasked with driving revenue, increasing membership base, improving operating performance, and enhancing the luxury FIT.SPA.LIFE wellness brand experience at premier properties like The Ritz Carlton, Fairmont Miramar and Loews Hotel
Trained and guided Fitness Directors, Sales Directors, Operations Directors and sales staff to maintain high productivity and performance metrics.
Work with regional businesses and community to tailor membership options and packages
Implemented innovative programs and events to increase membership loyalty and reduce attrition.
Drove membership growth through the participation in community networking opportunities
Created and executed monthly FIT events with unit Fitness Directors
Report directly to the CEO with complete operational oversight of 11 exhale wellness locations across the country
Oversee company wide recruitment, training and development for all associates
Spa Director
exhale spa, Ocean Casino Resort
04.2018 - 12.2021
Director responsible for the development and opening of the 40,000 square foot exhale spa located at Ocean Casino Resort that was chosen by 'Spas of America' as 2019 and 2020's #1 spa in NJ and in the top 100 spas in the USA, Canada, Mexico and Jamaica
Recruited, hired, and trained staff of 100+ including managers, therapists, front desk agents and attendants emphasizing unifying team concept
Member of hotel property marketing team responsible for creating and implementing hotel packages, group/conference sales, advertising, and social media
Team member of Ocean Casino Resort executive group that collaborates on hotel integration, processes and guest experience standards
Oversaw regular maintenance and repair for facility that includes 33 treatment rooms, Fitness Center and a 3,000 square foot Bathhouse
General Manager
XpresSpa
12.2014 - 06.2015
Implemented a major overhaul of three airport spa concessions
Effectively managed and retrained staff of 50+ while recruiting additional talent
Assisted developing and launching branded product line including backbar and retail
Director of Spa, Salon and Pool
Golden Nugget Casino
04.2012 - 08.2014
Member of the Executive Committee reporting to the Casino President
Responsible for development, opening and operations of 12,000 sq foot $6 million dollar spa, salon and associated facilities as part of a AAA Four Diamond Luxury destination resort
Responsible for operations of 26,000 sq foot H2O Pool, Bar & Café growing F&B sales $262,000 over previous year
Developed local marketing opportunities with community organizations, local and national non-profit organizations and participated in local events to create strategic partnerships
Implemented and managed processes to monitor spa quality, cost control, menu development, guest experience enhancement and operating efficiency measurements
Oversaw capital expenditure budgets for spa and salon
Manager of Spa, Salon, Barbershop, Fitness Center and Pools
Borgata Hotel Casino & Spa/ The Water Club
02.2007 - 04.2012
Responsible for daily operations of 54,000 sq
Spa Toccare as part of a Mobil Four-Star 2000 guest room luxury casino hotel property including 32-treatment rooms, six chair salon, ten manicure/pedicure chairs, three chair barbershop, fitness center, call center, pool and gardens (averaging 400 appointments on Saturdays)
Responsible for daily operations of on-property sister spa Immersion Spa at The Water Club
Manager of 170+ associates including career development, customer service quality assurance, modality training and associate discipline
Assisted newly appointed group sales manager with development of marketing program
Spa Coordinator of Spa, Salon, Barbershop, Fitness Center and Pools
Borgata Hotel Casino & Spa/ The Water Club
09.2003 - 12.2007
Development Team member of successful opening of 36,000 sq spa facility Immersion Spa at The Water Club in June 2008 in conjunction with new 800 room hotel tower expansion The Water Club - A Signature Hotel by Borgata
This included treatment menu development, product/vendor selection, hiring processes and development of standard operating procedures/best practices for new facility
Developed and implemented Poker Massage program that grew from tournaments to a full-time department
Education
Licensed Massage Therapist -
Philadelphia School of Massage & Bodywork
01-2002
B.A. - Education
Rowan University
01.1998
B.A. - Communications
Rider University
01.1992
Skills
Management Team Building
Sales Strategies
Customer Retention
Problem-solving aptitude
Facilities Management
Operations Oversight
Capital Spending
Teamwork and Collaboration
Certification
Massage and Bodywork Therapist, Philadelphia School of Massage, 2002-current
CPR/AED, Current
Timeline
National Director of Operations
Exhale FIT.SPA.LIFE
12.2021 - Current
Spa Director
exhale spa, Ocean Casino Resort
04.2018 - 12.2021
General Manager
XpresSpa
12.2014 - 06.2015
Director of Spa, Salon and Pool
Golden Nugget Casino
04.2012 - 08.2014
Manager of Spa, Salon, Barbershop, Fitness Center and Pools
Borgata Hotel Casino & Spa/ The Water Club
02.2007 - 04.2012
Spa Coordinator of Spa, Salon, Barbershop, Fitness Center and Pools
Borgata Hotel Casino & Spa/ The Water Club
09.2003 - 12.2007
B.A. - Education
Rowan University
B.A. - Communications
Rider University
Licensed Massage Therapist -
Philadelphia School of Massage & Bodywork
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