Results-driven sales professional with strong expertise in catering and hospitality. Proven ability to develop client relationships, create strategic sales plans, and drive revenue growth. Focused on team collaboration, adaptability, and delivering exceptional service. Skilled in event planning, contract negotiation, and customer satisfaction.
Overview
17
17
years of professional experience
Work History
Catering Sales Manager
Tustin Ranch Golf Club
Tustin, CA
01.2026 - Current
Demonstrate strong account management fundamentals, including effective entry of all activities in the CRM system, tracing next steps, pipeline management, and setting future meetings.
Establish and maintain relationships with event planners, vendors, and businesses to build an external pipeline of events.
Build and maintain key client relationships, generating repeat business and lifetime value.
Manage inquiry follow-up, proposal writing, space bookings, contract negotiation, and BEO creation.
Develop long-term relationships with clients and potential clients by maintaining consistent verbal and written communications and providing good customer service.
Submit a weekly report to the director of sales and catering documenting sales activities, converted business, and pipeline progression.
Create and update quarterly sales action plans outlining business development objectives and market segment strategy.
Maintain detailed information about clients/prospective clients and enter data into the property's computer systems.
Develop and executed tailored catering proposals to meet client needs and enhance customer satisfaction.
Sales Manager
Visiting Angels Senior Care
Whittier, CA
01.2025 - 12.2025
Managed sales and coordination efforts, collaborating with local businesses to organize events for potential clients.
Prospected new business through outside marketing efforts.
Created company newsletters, direct mail flyers, electronic communications, and networking outreach.
Assessed and addressed client needs and created care plans, also followed up with families to ensure customer care was appropriate while working with the care team.
Responded promptly and empathetically to client inquiries via phone, email, and other communication channels.
Trained and mentored sales team to enhance performance and achieve targets.
Developed and implemented sales strategies to increase revenue and market share.
Director of Events and Marketing
American Golf Corporation/La Mirada Golf Course
Los Angeles, CA
08.2023 - 12.2024
Successfully achieved weekly and quarterly individual goals based on assigned markets.
Developed and executed a sales strategy which targeted weddings, bar/bat mitzvahs, milestone events, business meetings, and other private functions.
Designed and executed innovative event concepts to enhance guest experiences.
Collaborated with vendors and partners to ensure seamless event logistics.
Solicited, negotiated, and booked new and repeat business through various efforts to maximize room revenue to meet and/or exceed individual and team sales and revenue goals.
Cultivated relationships with key accounts to maintain high visibility and increase market share.
Tracked all sales activities, including goal-to-current production.
Supervised catering operations and meticulously designed room layouts, creating descriptive event orders to ensure the successful execution of each event.
Responded to client inquiries, generated interest through outbound sales, conducted site tours, created estimates, finalized sales and agreements, including preparing banquet event orders, and managed all deposit and payments.
Mentored the Banquet Manager and banquet team to ensure seamless delivery of events and exceptional service.
Senior Client Services Coordinator
Dorsey & Whitney LLP
Manhattan, NY
04.2021 - 04.2023
Served as the first point of contact for clients and visitors, ensuring a welcoming and professional experience while conducting security screenings.
Answered, screened, and directed phone calls to attorneys and law firm associates.
Scheduled conference rooms for local and visiting international law partners.
Coordinated logistics such as venue selection, catering arrangements, audiovisual equipment setup, transportation, and hotel accommodations.
Collaborated with legal partners and assistants on monthly reporting and trial preparation projects, addressed litigant needs, and prepared conference rooms for litigations.
Assisted with meeting logistics, including billing catering orders to the appropriate cost centers.
Supported routine administrative tasks such as submitting expense reports, invoices, and check requests.
Developed and managed catering agreements with Members of the Club, which included all administrative and operational aspects of event preparation and execution; event orders, floor plans, and vendor referrals.
Engaged with new and current members to understand their event needs and promote usage of Club spaces.
Consistently built professional relationships with members, potential, and existing clients.
Worked closely with the culinary team to design menus and create special cultural dining selections.
Represented the Club by networking with members and their families to plan corporate, social, and entertainment events.
Monitored current marketing trends to increase club awareness and identify opportunities for growth and innovation within the corporate and social markets.
Delivered exceptional event experiences through a blend of operational precision, creativity, and personalized service.
Proactively generated corporate, off-site catering leads, including private and corporate events.
Private Events Sales Manager
Brookside Country Club
Pasadena, CA
02.2009 - 12.2012
Managed all aspects of catering sales for weddings and social events, including prospecting, qualifying leads, securing new business, and nurturing long-term client relationships. Also assisted the Tournament Sales department in selling golf tournaments.
Maintained and organized files for past and potential clients and scheduled calls or visits to assess the ongoing needs of prospects.
Established strong relationships with key accounts, resulting in repeat business and referrals.
Supervised event execution from initial inquiry through post-event follow-up, ensuring seamless communication, accurate event documentation, and flawless delivery.
Collaborated with the Executive Chef and banquet team to design and execute creative, personalized menus and event experiences.
Monitored market trends, competitor activity, and client feedback to identify opportunities for growth and innovation within the wedding and social markets.
Education
Hospitality Administration And Management
Pasadena City College
Pasadena, CA
Skills
Achieved over 100% of sales goals
Sales lead development
Client relationship management
CRM software expertise
Proficient in Caterease
Proficient in presentation software
Sales team leadership
Customer engagement strategies
Lead generation
Accomplishments
Supervised a culinary banquet team of 20.
Event Collaboration with Club Members.
Successfully planned creative marketing events, resulting in achieving the yearly budget.
Achieved an average of 100% guest satisfaction ratings for all events.