Analyzed market trends and competitor activities to inform business strategies and optimize product offerings for senior management.
Led cross-functional teams (design/logistics/compliance) in implementing solutions that improved operational efficiency and revenue growth.
Helped guide licensing team on new properties to further grow the sports catalog.
Sales Director: Merrell Accessories
Centric Group
11.2024 - 08.2025
Head of wholesale and Wolverine Worldwide (parent company) sales and brand launch of Merrell Accessories. Categories include socks, bags, hats, cold weather accessories, and base layer.
Leader of all global distribution initiatives leading to launching in 14 countries for Fall 2025.
Conducted market analysis to tailor product offerings, resulting in increased customer engagement and improved sales performance.
Developed market awareness and set proactive strategies for future revenue opportunities.
Sales Director: Licensed Team Apparel
Oved Group
07.2021 - 11.2024
Head of sales for WEAR by Erin Andrews, Darius Rucker, Jesse Palmer, and STAPLE Pigeon licensed apparel brands.
Increased total sales from $8.3 million to $23.3 million from 2021 to 2024.
Created sales/production/design/marketing calendar for all brands in coordination with the NFL, NBA, MLB, NHL, and NCAA.
Maintained accurate records of licensing agreements, ensuring compliance and maximizing distribution rights for all apparel brands.
Lead all sales functions with team shops (105 total), key accounts (Fanatics, Rally House, Kohls, Lids, Dicks Sports Goods, DyeHard Fan Supply, Follett, FLC, Legends, Scheels, Kroger), and top league officials.
Account Manager - Southeastern Region
Outerstuff, LLC
New York, NY
2019 - 06.2021
Lead representative for territory key accounts and team shops within the Southeastern region. Accounts included the Carolina Hurricanes, Nashville Predators, Carolina Panthers, Charlotte Hornets, Belk, Alumni Hall, Pro Image Sports and Dyehard Fan Supply.
Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Goaltender
Professional Hockey Leagues
Played for four teams in Germany: Kassel Huskies, Weisswasser Fuchse, Bad Nauheim Red Devils, Selb Wolfe.