Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Hi, I’m

STEPHEN M. BRISKER

Dallas,TX
STEPHEN M. BRISKER

Summary

Dynamic, service-oriented sales leader with proven track record of success leading and growing organizations. Strong background in strategic planning, club management and team development. Skilled in identifying market opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices. Passion for developing people and building a high-energy, high-impact culture.

“Everyone thinks of changing the world, but no one thinks of changing himself”- Leo Tolstoy

Overview

5
years of professional experience

Work History

ThrivXR Sports + Fitness

Director of Pre-Sale Strategy
12.2022 - Current

Job overview

  • Spearheaded entire pre-sale process at the first Extended Reality (XR) gym in the U.S. by developing comprehensive sales strategies that leveraged virtual reality, metaverse, and immersive experiences to drive community engagement with the club.
  • Revised revenue models, operational strategy, and group training classes to lead successful rebranding efforts supporting new club openings and ensuring strict adherence to project timelines.
  • Proactively identified and capitalized on business development opportunities in adjacent industries, implementing mixed and extended reality wellness solutions to forge strategic partnerships.
  • Oversaw optimization of brand's digital media ecosystem, orchestrating full-scale redesigns that enhanced lead velocity rate by 200% month-over-month.
  • Recruited, trained, and managed teams to foster a dynamic workforce capable of thriving in the emerging technology-driven fitness landscape.

C.R. Fitness Holdings

General Manager
10.2020 - 12.2022

Job overview

  • Manage premium $5M health club with 30+ staff members, 5,000+ member accounts and responsible for 25% of monthly account activations including high average price point and high EFT blend.
  • Directed successful operational turnaround in Georgia's least performing club in '20, leading area by hitting new member units (250+) , new member dues ($6,500+), and revenue quotas ($150K+) nine consecutive months after taking over in January '21.
  • Delivered best Q3 2022 single club performance in net impact (+104) and new dues (111%) growth within GA, TX, and NC markets. Set new standards by breaking club records with single-day new member acquisition (39) and new dues generation ($1,038) at closeout in August '22.
  • Maximized efficiency by mentoring empathy-driven sales teams on management principles, industry practices, company procedures and technology systems.
  • Developed and maintained relationships with community and corporate clients like Coca-Cola, Home Depot, and Costco through account development.

TRONUS LLC

CMO
07.2020 - Current

Job overview

  • Consult with CEO/Founder, Santia Deck, (3M+ Followers) to develop global marketing strategy & Manage several department leads within PR, Social Media, Web Design, Graphic Design, Community Partnerships & Philanthropy.
  • Designed branded architecture for multiple social mediums including Instagram with 50K followers and host Kicks 'N' Culture podcast featuring entrepreneurs in the fitness and fashion industry
  • Secure branded partnerships with celebrity influencers such as Cam Newton, Antonio Brown, Waka Flocka, Johnny Dang, Josef Martinez, and more.
  • Co-developed ambassador program to augment customer engagement, boost sales funnel, and improve sales outcomes (1000+ ambassadors).
  • Acquire strategic retail partnerships with corporate clients like The Athlete's Foot, Eastbay, Foot Locker and Champs to increase wholesale revenue, expand customer reach, and establish local community events.

Education

LEHIGH UNIVERSITY
Bethlehem, PA

Bachelor of Arts from Journalism/International Relations & Marketing
01.2020

University Overview

  • Member of Division I Football Team.
  • Assistant Social Media Director for Lehigh Football in '19.
  • Reporter/Producer for the historic Brown & White Newspaper.
  • Elected to Philanthropy Chair for Sigma Chi Fraternity in '17.
  • 1 of 7 Lehigh Student Selected to Visit the United Nations HQ in '19.

Skills

  • Servant Leadership
  • Sales Team Development
  • Client Account Management
  • Recruiting, Interviewing, Onboarding
  • MR/XR GTM Strategy
  • Immersive Fitness
  • Pre-Sale Operations
  • Field Marketing & Brand Activation Strategy
  • Digital Marketing & Social Media Strategy
  • Influencer Partnerships
  • B2B & B2C Sales
  • EBITDA / P&L Management

Affiliations

T. Howard Foundation, Alumnus C/o2019

Timeline

Director of Pre-Sale Strategy

ThrivXR Sports + Fitness
12.2022 - Current

General Manager

C.R. Fitness Holdings
10.2020 - 12.2022

CMO

TRONUS LLC
07.2020 - Current

LEHIGH UNIVERSITY

Bachelor of Arts from Journalism/International Relations & Marketing

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