Summary
Overview
Work History
Education
Skills
Awards
Web
Accomplishments
References
Work Availability
Work Preference
Software
Languages
Interests
Affiliations
Timeline
Hi, I’m

STEPHON CRUMBLEY

It is never too late to be what you might have been.
George Eliot
STEPHON CRUMBLEY

Summary

Dynamic Business & Operations Consultant with a proven track record at Paramount Global, driving digital transformation and securing multimillion-dollar partnerships. Expert in project management and cross-functional leadership, I achieved a 60% membership increase at TBT Fitness Studios through strategic planning and operational efficiency, enhancing revenue and scalability.

Overview

20
years of professional experience

Work History

TBT FITNESS STUDIOS
Fort Lee

Business & Operations Consultant
01.2023 - Current

Job overview

  • Led the successful relaunch of TBT Fitness Studios, achieving a 60% increase in membership through strategic digital marketing, vendor partnerships, and process standardization.
  • Implemented operational improvements including staff recruitment and workflow enhancements, supporting rapid business expansion and operational consistency.

PARAMOUNT GLOBAL
New York

Director of Digital Business Development
04.2022 - 03.2025

Job overview

  • Spearheaded digital transformation initiatives and secured multimillion-dollar strategic partnerships (e.g., premium ad solutions with TikTok), mirroring the rigorous planning and vendor coordination required for new store launches.
  • Developed and executed innovative digital monetization strategies that enhanced operational scalability and revenue, paralleling the process optimization needed for retail expansion.
  • Collaborated with cross-functional teams (Ad Sales, Marketing, Product) to integrate forward-thinking business models that drove market expansion and ensured brand consistency.

PARAMOUNT GLOBAL
New York

Sr. Director of Operations - BET Live Events
03.2014 - 03.2022

Job overview

  • Managed end-to-end operations for high-profile live events, overseeing complex project timelines, budgets, and multi-departmental coordination-skills directly transferable to orchestrating new store openings.
  • Implemented strategic process improvements that boosted operational efficiency and drove over $60MM in revenue, demonstrating a strong capability in executing large-scale initiatives under tight deadlines.
  • Led cross-departmental collaborations (Marketing, Sponsorship Sales, PR, Legal) to ensure seamless execution and consistent brand delivery.

VIACOM
New York

Project Manager of Special Events - BET Event Productions
12.2005 - 12.2011

Job overview

  • Managed end-to-end event production, including marketing, project planning, and vendor coordination, ensuring high-quality delivery and measurable revenue outcomes.
  • Led sponsorship initiatives by crafting customized proposals and tracking campaign performance, reflecting strong negotiation and stakeholder management skills.

Education

Middle Tennessee State University
Murfreesboro, TN

Bachelor of Science from Marketing

Skills

  • New store opening strategy
  • Project management
  • Cross-functional leadership
  • Operational efficiency
  • Vendor management
  • Business operations
  • Budget management
  • Strategic planning

Awards

  • Biz Bash Live Events & Experiences: Best Millennial/Gen Z Event Award
  • Recognized among Lasso's Top Women in Live Events
  • Telly Award Winner (Online: Cultural & Social Issues)

Web

www.linkedin.com/in/stephcrumbley0228

Accomplishments

• BizBash Award – Best Millennial/Gen Z Activation

• Telly Award – Excellence in Social Issue Programming

• Lasso 100 – Top Women in Live Events Honoree

References

References available upon request.
Availability
See my work availability
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morning
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evening
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Work Preference

Work Type

Contract WorkGig WorkPart Time

Work Location

RemoteHybrid

Important To Me

Work from home optionCompany Culture

Software

Microsoft Office Suite

Canva

Adobe Spark

Mindbody

Meta Business Suite

Mailchimp

Messenger[ai]

ManyChat

Instagram, Facebook, TikTok

CRM Tools

Microsoft Office Suite

Google Workspace

Notion

Airtable

Asana

Slack

Zoom

Data & Reporting Power BI

Google Analytics

Languages

English
Native language

Interests

Wellness & Holistic Health

Global Travel & Cultural Immersion

Fitness & Group Training Innovation

Women’s Empowerment & Mentorship

Community Engagement & Social Impact

Wine Tasting & Culinary Experiences

Music, Dance & Performance Art

Fashion & Elevated Everyday Style

Beachside Retreats & Self-Care Travel

Affiliations

  • Women in Media
  • NAWBO
  • IDEA Health & Fitness Association
  • Event Planners Association

Timeline

Business & Operations Consultant

TBT FITNESS STUDIOS
01.2023 - Current

Director of Digital Business Development

PARAMOUNT GLOBAL
04.2022 - 03.2025

Sr. Director of Operations - BET Live Events

PARAMOUNT GLOBAL
03.2014 - 03.2022

Project Manager of Special Events - BET Event Productions

VIACOM
12.2005 - 12.2011

Middle Tennessee State University

Bachelor of Science from Marketing

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