STEVEN BILLEY
Atlanta,GA
Summary
Talented General-National Sales Manager with a deep understanding of market trends, customer needs and effective sales strategies. Ready to apply 40 years of progressive experience to challenging new role.
Overview
45
45
years of professional experience
Work History
Vice President of National Sales
Vezer Family Wines
Suisun, CA
08.2025 - Current
- Developed and executed national sales strategies to maximize revenue growth across diverse markets.
- Established and nurtured relationships with key distributors, enhancing brand visibility and market share.
- Led cross-functional teams to streamline sales processes, improving efficiency and collaboration across departments.
- Analyzed market trends and consumer insights to identify new business opportunities and drive innovative solutions.
- Added 3 new states in distribution build
General Sales Manager
Bronco Wine Co
Ceres, California
01.2017 - 04.2025
- Developed the retail, distributor, and import supplier program for the wine sales channel.
- Restructured entire sales program and process.
- Responsible for developing retail, distributor and Import Supplier program for the wine sales channel.
- Prioritized brands and activity based on profit.
- Consolidated National Distribution to one major network over 430 moves nationally.
- Prioritized brands and activity based on profit.
- Achieved 6 points ACV growth in the first 2 years, significantly increasing market presence.
- Reduced spend by over 3 million dollars by controlling price support.
- Applied established sales techniques and persuasive communication skills to meet Key Performance Indicators & sales objectives.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance daily, and implementing improvement strategies.
- Analyzed market trends to identify opportunities for product expansion and competitive positioning.
- Developed a high-performing sales team through consistent coaching, training, and motivation techniques.
Channel & Trade Sales Director
Vinvention
Raleigh, NC
01.2009 - 01.2017
- Developed retail, distributor, and importer programs for a packaging wine company.
- Established merchandising, educational, and private label programs across Specs, ABC, Total Wine, Harris Teeter, Target, HEB, Whole Foods, Lidl, Aldi, and BevMo, driving brand visibility.
- Private label consultation for major retailers in the US and Canada.
- Led a team of 4 employees to achieve project goals.
- Managed a team of 4 people.
- Reduced spend by over $ 3 million by controlling price support.
- Secured private label packaging mandates at Specs, HEB, Total Wine, and ABC.
- Led strategic sales initiatives to drive revenue growth and market expansion.
- Developed and implemented comprehensive sales training programs for team members.
- Analyzed market trends to identify new business opportunities and optimize sales strategies.
- Collaborated with cross-functional teams to align product offerings with customer needs.
Executive Vice President / National Sales Manager
Innovative Spirits - Duty Free of America
Ft. Lauderdale, Florida
01.2007 - 01.2009
- Lead a team of 9 regional managers in launching new brands throughout the United States.
- Managed financial performance, programming, planning, market support, and performance scorecard to ownership.
- Launched a brand– 267 tequila, rum and vodka that achieved 100k in case sales the first 9 months.
- Secured national distribution for 267 in Walgreens, Target, Total Wine, Costco, BevMo, ABC, and Spec.
- Developed two new line extensions to enhance brand portfolio.
Southeast Regional Director
Constellation Brands Inc.
Rochester, New York
01.1999 - 01.2007
- Led team of 12 direct reports and coordinated with 52 distributors and broker organizations across 6 states.
- Managed 19.8mm cases in sales and developed sales programs to meet annual profit goals.
- Created and executed programs that drove 14% growth rate.
- Managed cross-functional teams to implement brand development strategies across Southeast region.
Category Manager/National Accounts
Constellation Brands Inc.
Dallas, Texas
01.1997 - 01.1999
Regional Manager
Diageo North America
Cincinnati, Ohio
01.1986 - 01.1997
Key Account Manager
Lever Brothers Co, Unilever
Dallas, Texas
01.1982 - 01.1986
Education
Bachelor of Science - Business Administration, Business Management
University of Oklahoma
Honorable Discharge - Procurement Administration, Radar Navigation, Accounting
US NAVY
01-1982
Skills
- Strategic Partnerships
- Advanced Sales Training
- Effective Sales Coaching
- Sales Presentation Techniques
- Sales Analytics Tools
- Market metrics analysis
- Market analysis execution
- Financial Sales Strategies
- Product assortment
- Advanced Excel and PowerPoint
- Managerial communication training
- Edge– Leadership training
- Channel partnerships
- Sales process optimization
- Revenue growth
- Salesforce CRM
Accomplishments
- Committee head of BWC Diversity
- Guest Speaker–Women of the Vine 2021 & 2022
- Guest Speaker – IBWA
AWARDS
Salesman of the Year Unilever 1984 & 1987, Creativity in Action Diageo 1992, Salesman of the Year Diageo 1995, Region of the Year Constellation 2003
Timeline
Vice President of National Sales
Vezer Family Wines
08.2025 - Current
General Sales Manager
Bronco Wine Co
01.2017 - 04.2025
Channel & Trade Sales Director
Vinvention
01.2009 - 01.2017
Executive Vice President / National Sales Manager
Innovative Spirits - Duty Free of America
01.2007 - 01.2009
Southeast Regional Director
Constellation Brands Inc.
01.1999 - 01.2007
Category Manager/National Accounts
Constellation Brands Inc.
01.1997 - 01.1999
Regional Manager
Diageo North America
01.1986 - 01.1997
Key Account Manager
Lever Brothers Co, Unilever
01.1982 - 01.1986
Honorable Discharge - Procurement Administration, Radar Navigation, Accounting
US NAVY
Bachelor of Science - Business Administration, Business Management
University of Oklahoma