Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Gym and Woodworking
Languages
Timeline
GeneralManager

Steven Serrano

Henderson,NV

Summary

Accomplished District Manager with a proven track record at Green Valley Grocery, adept in Operations Oversight and Employee Coaching. Excelled in building collaborative teams, enhancing retail effectiveness, and driving significant business growth. Recognized for superior customer service and operational excellence, achieving top 5% in performance metrics. Expert in conflict management and performance evaluations, ensuring operational efficiency and profitability.

Overview

16
16
years of professional experience
1
1
Certification

Work History

General Manager

Sky Zone Trampoline Park
02.2024 - Current
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of individuals, fostering a positive work environment and high employee satisfaction.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Reported issues to higher management with great detail.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Assisted in recruiting, hiring and training of team members.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

District Manager

Green Valley Grocery
08.2022 - 08.2023
  • Built positive and productive relationships with store and field leadership.
  • Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
  • Modeled best practices for sales and customer service.
  • Supervised 11 retail fuel locations to enforce high-quality standards of operation.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Optimized in-store merchandising and monitored inventory availability to increase sales.

District Manager

Peninsula Petroleum (Andretti Group)
04.2009 - 08.2022
  • Supervised 12 Shell retail gas stations
  • Assisted in supervising an additional 21 company operated stations
  • Liaison to 10 dealer operated sites.
  • Completed monthly Designated Operator Inspections.
  • Located, developed and promoted motivated employees
  • Optimized in-store merchandizing, brand representation and inventory availability.
  • Held quarterly meetings with managers and zone managers to resolve problems and promote teamwork.
  • Point of contact for Shell Customer Care.
  • Point of contact for all alarm monitoring.
  • Modeled best practices for sales and customer service.
  • Awarded TOP 5% Award for PMTDR (people make the difference real) (Shell Oil)

Retail Associate

Mervyn's Department Store
01.2009 - 03.2009
  • Maintained clean sales floor and straightened and faced merchandise.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Provided friendly service and assistance to clients promote customer loyalty, satisfaction and sales.
  • Greeted customers, helped locate merchandise and suggested suitable options.
  • Stocked merchandise, clearly labeling items and arranging according to size or color.
  • Answered customer questions about products and services, helped locate merchandise and promoted key items.
  • Created inviting environment for customers by maintaining store organization and cleanliness.
  • Managed efficient cash register operations.
  • Monitored customers for signs of security concerns and escalated issues to management.

Education

No Degree - General Studies

Hartnell College
Salinas, CA

High School Diploma -

Soledad High School
Soledad, CA
06.2008

Skills

  • Staff Supervision
  • Multitasking projects
  • Scheduling and Coordinating
  • Operations Oversight
  • Policies and Procedures
  • Customer Service
  • Employee Coaching and Motivation
  • Vendor Management
  • Performance Oversight
  • Managing Operations and Efficiency
  • Conflict Management
  • Performance Tracking and Evaluations
  • Operations Improvement
  • Retail Effectiveness
  • Industry Knowledge

Accomplishments

  • Awarded top 5% for wholesalers by SHELL OIL. (2020)
  • Aided in rebranding 33 company operated sites from food mart to PINNACLE 365.
  • Completed California Designated Operator certification (UC-8882120)
  • Identified and developed individuals to store managers.
  • Aided in the overall success and growth of the Andretti Group. (Peninsula Petroleum, Humboldt Petroleum, GP Energy, Sheldon Oil, Arrow Logistics)

Certification

California Designated Operator. (UC-8882120)

Gym and Woodworking

I go to the gym at 5:00am everyday because i believe a strong mind and body are key to ones success. Self confidence and starting the day early go hand in hand with growth and success. I also enjoy woodworking on the weekends. Theres something about building furniture and working with tools that i really enjoy. I think its taking something that would normally be trash and repurposing it into something beautiful.

Languages

English
Native or Bilingual
Spanish
Professional Working

Timeline

General Manager

Sky Zone Trampoline Park
02.2024 - Current

District Manager

Green Valley Grocery
08.2022 - 08.2023

District Manager

Peninsula Petroleum (Andretti Group)
04.2009 - 08.2022

Retail Associate

Mervyn's Department Store
01.2009 - 03.2009

No Degree - General Studies

Hartnell College

High School Diploma -

Soledad High School

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