Susan Coert
Ventura,CA
Summary
Experienced Director skilled in strategic planning and team leadership, with a proven track record in driving growth and optimizing performance. Expertise in fostering relationships and delivering innovative solutions to meet organizational goals. Strong problem-solving and communication skills that influence stakeholders effectively.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Director of Partner Development
LOMA
Ventura, CA
02.2025 - Current
- Analyzes industry trends to inform strategic planning and competitive positioning efforts.
- Collaborates with senior leadership to set long-term objectives for the company.
- Cultivates strong relationships with customers by responding promptly to inquiries or complaints.
- Identifies opportunities for improvement in operational performance metrics.
- Coordinates activities with other departments to expedite work and improve collaboration.
- Resolves customer inquiries and complaints requiring management-level escalation.
- Identifies opportunities for process optimization through data analysis.
- Develops and executes marketing strategies to increase brand awareness and market share.
- Represents the organization at industry events, conferences, and public meetings.
Executive Director of Home Health
The Pennant Group
Thousand Oaks, CA
10.2021 - 02.2024
- Promoted from Hospice Liaison to CEO In Training, ultimately to Executive Director position
- Managed all aspects of the home health business line to achieve aggressive financial goals.
- Strategized directly with the management team and the Director of Patient Care Services to push for healthy census growth and profitability.
- Daily analyzed key metrics, and perform key factor calculations to report out to market leaders.
- Managed and oversaw all aspects of home health staff responsibilities, recruiting when necessary for additional staff.
- Worked strategically to build new business with high value referring partners, such as local hospitals, MDs, RCFEs, and SNFs, while maintaining strong relationships with existing partners.
- Managed program implementation to ensure compliance with organizational standards.
- Supervised staff development programs to promote professional growth and team cohesion.
- Recruited, trained, mentored, evaluated, coached, and managed staff members to ensure success in achieving their goals.
- Managed the organization's financial resources and operations to maximize efficiency and effectiveness.
- Led strategic planning sessions to align organizational goals with community needs.
Hospice Care Specialist
Assisted Home Health & Hospice
Ventura, CA
02.2020 - 10.2021
- Delivered high-quality care to hospice patients at a privately-owned hospice and home health care company.
- Provided direct support to terminally ill patients and their loved ones through quality compassionate care.
- Empowered clients with information about available services and insurance benefits through one-on-one meetings with patients and family members.
- Managed difficult end-of-life conversations with patients and family members with calm and compassion.
- Collaborated daily with in-home hospice team to ensure continuity of care.
- Established and maintained key relationships with referral sources in the medical community.
Community Liaison
Help Unlimited, Inc.
Ventura, CA
10.2018 - 02.2020
- Offered information about the company’s care options for seniors in their homes.
- Developed informational materials that highlighted key services provided by Help Unlimited, Inc.
- Developed and implemented plans for outreach initiatives to engage community members.
- Maintained relationships with key stakeholders in the local community.
- Created and delivered community presentations to deliver at local events, including workshops, seminars and fairs.
- Gave weekly presentations to potential clients, community groups, and professional referring partners.
- Established relationships with caregivers to create a collaborative environment, and facilitated complex meetings with clients, family members, and staff.
Director of Marketing
SpireWorks (Dignified Foods, Inc.)
Sherman Oaks, CA
09.2016 - 10.2018
- Managed all marketing strategies for a start-up Mediterranean fast-casual restaurant chain.
- Collaborated with vendors and partners to execute an aggressive marketing plan in a competitive industry.
- Utilized industry experience and business analytics knowledge to offer informed advice to owners and investors.
- Oversaw the development and opening of four locations during a two-year period through high-impact marketing tactics, online, and on social media.
- Analyzed customer preferences after overseeing an extensive market research project and advocated for adjustments to investment team.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Coordinated events such as trade shows and conferences to promote products or services.
Senior Manager of Customer Engagement
Field Day (formerly Local ID)
Venice, CA
02.2016 - 09.2017
- Supported 20+ accounts representing hundreds of “brick and mortar” locations on a digital platform that helps brands maximize hyper local marketing opportunities.
- Improved customer experience and strengthened relationships by providing support and education.
- Created training protocols for all users and advocated for user friendly strategies with design team.
- Accompanied the founder to jointly deliver presentations to potential clients and investors.
- Collaborated with the engineering team, resulting in an enhanced user experience.
Director of Marketing
Pizza Studio
Calabasas, CA
03.2015 - 01.2016
- Oversaw corporate and franchise marketing for 35+ fast-casual pizza restaurants, increasing brand visibility.
- Developed and deployed innovative campaigns that captured consumers’ attention.
- Strategized and coordinated the grand openings for new locations with franchise owners and their staff, including all grassroots marketing campaigns nationwide.
- Performed extensive market, industry and competitor research to develop marketing strategies.
Regional Marketing Director
Jersey Mike’s Subs
Ventura, CA
08.2011 - 08.2014
- Led marketing initiatives and programs for 100+ restaurant franchise locations.
- Trained and installed 50+ local store marketers in all franchise locations to maintain cohesive messaging.
- Tailored location specific local store marketing plans and initiatives for all franchise owners.
- Managed a $750,000 regional budget with franchise owners’ contributions, allocating funds for media marketing.
- Developed relationships with professional sports organizations, including the Angels, Dodgers, Kings, Lakers and Clippers.
- Coordinated with suppliers to ensure timely delivery of promotional materials.
- Identified areas of improvement within existing processes related to regional marketing operations.
- Produced reports summarizing performance data of various marketing initiatives at regular intervals.
- Participated in industry conferences and trade shows to build relationships with potential partners.
- Analyzed customer feedback from surveys and focus groups to inform marketing strategies.
Owner & Business Manager
Sycamore Farms
Fillmore, CA
01.1998 - 01.2013
- Coordinated daily business operations for an avocado and citrus ranch generating $200k in annual revenue; created marketing strategies and developed account relationships.
- Identified new opportunities for growth, expansion, and diversification.
- Created marketing campaigns to attract new customers.
- Hosted special events to boost brand awareness and increase community engagement.
Director of Development
Senior Concerns
Thousand Oaks, CA
06.2008 - 07.2011
- Received a promotion from Development Associate to Interim Director of Development; managed development resources for senior daycare for adults with Alzheimer's and dementia.
- Increased contributions through galas, silent auctions and annual campaigns that broke previous fundraising records.
- Created more effective staff training, increased board participation and established new donor bases.
- Formed key relationships with community leaders and businesses to raise awareness and increase participation in new programs.
Education
Bachelor’s Degree - English
Cal Poly SLO
San Luis Obispo, CA
Skills
- Marketing strategies and promotions
- Project management and process improvement
- Budget administration
- Recruiting and training
- Market analytics
- Business development
- Client insights
- Public speaking
- Fundraising
- Partner relationship management
- Data-driven decision making
- Process optimization
- Franchise systems sales and marketing
Certification
Fundamentals of Transaction Influential U
Timeline
Director of Partner Development
LOMA
02.2025 - Current
Executive Director of Home Health
The Pennant Group
10.2021 - 02.2024
Hospice Care Specialist
Assisted Home Health & Hospice
02.2020 - 10.2021
Community Liaison
Help Unlimited, Inc.
10.2018 - 02.2020
Director of Marketing
SpireWorks (Dignified Foods, Inc.)
09.2016 - 10.2018
Senior Manager of Customer Engagement
Field Day (formerly Local ID)
02.2016 - 09.2017
Director of Marketing
Pizza Studio
03.2015 - 01.2016
Regional Marketing Director
Jersey Mike’s Subs
08.2011 - 08.2014
Director of Development
Senior Concerns
06.2008 - 07.2011
Owner & Business Manager
Sycamore Farms
01.1998 - 01.2013
Bachelor’s Degree - English
Cal Poly SLO