SUSAN DENICE

• Oversee all operations at a destination estate winery, resort and event venue.
• Manage budget implementations, employee hiring and reviews, training, schedules and contract negotiations.
• Maximize efficiency by coaching and mentoring personnel on managing principles, industry practices, company procedures and technology systems.
• Implement operational strategies and effectively built strong customer and employee loyalty.
• Design and market all winery, hotel and event programs including digital and print marketing, label concepts and photography.
• Act as property manager and communicate with all subcontractors during construction. Point of contact for any property issues happening 24/7.

• Directed initiatives to improve work environment, company culture and overall business strategy.
• Orchestrated relationships with major distributors. Projected sales and quantities to specific territories in CT, RI and MA to increase off-premise sales.
• Designed and managed on- premise events.

• Establish concepts, logistics, designs, budgets and manage teams of 50+ for large scale events.

• Increased sales 30% by opening and maintaining all aspects of Edwards Wines LLC, Rhode Island based distribution company, handling over 75 commercial customers yearly.
• Created and executed, collaborated winery events, on and off premise. Managed all vendor relations, logistics, licensing and sales.
• Designed and photographed for website, winery promotions and off-premise marketing material and labels.

• Presented production ideas and determined budgets, creative scenarios for production and delivery. National clients included TDK, DeBeers Diamonds, Absolute Vodka.

• Produced and photographed high volume, on- and off figure digital and print, which included : casting all talent, equipment rentals, travel accommodations, location scouting, licensing, permits, all editing and post production.
• National customers include Chico's, Joe Boxer, Jospeh A, Loehmann's, Lord & Taylor, Macy's, Neiman Marcus, TJMaxx.

Director's Award of Visual Excellence | Alumni speaker and judge