Sylvia Cisneros de Palma
San Diego
Summary
Equipped and results-driven professional with 25+ years of high-impact experience spanning Corporate Marketing and Public Relations, C-suite Executive Support, International Operations, and comprehensive Household and Elder Care management. Proven track record managing multimillion-dollar marketing campaigns, directing international PR agencies across four countries, and delivering executive-level administrative leadership. Equally adept at navigating complex Government benefit programs, financial administration, and coordinating full-spectrum elder care with precision. Bilingual in English and Spanish. Known for professionalism, discretion, and the ability to manage competing priorities across high-stakes environments.
Overview
29
29
years of professional experience
Work History
Household Operations & Elder Care Manager
Private Family Household
San Diego, CA
01.2021 - Current
- Serve as the single point of coordination across caregivers, physicians, specialists, and family members — ensuring seamless continuity of care for elderly family members.
- Manage complex multi-caregiver shift scheduling, shift coverage, and IHSS-funded payment tracking with zero lapses in care coverage.
- Applied for and maintain ongoing IHSS eligibility, navigating government applications, assessments, annual renewals, and compliance requirements independently.
- Oversee full household financial administration: budgeting, monthly bill payments, mortgage obligations, reverse mortgage compliance, and tax documentation.
- Maintain detailed medication logs, care plans, and treatment records; coordinate all medical appointments, specialist visits, and transportation logistics.
- Organize and manage comprehensive documentation across medical, insurance, legal, and financial accounts for audit readiness and rapid access.
- Coordinate home repair and improvement projects from vendor sourcing through completion, managing timelines and payments.
- Research and enroll household in all applicable senior community programs, ensuring full utilization of entitled services and benefits.
VIP Services Specialist
High-Profile Entertainment Consultant
Los Angeles, CA
01.2015 - Current
- Act on behalf of a high-profile entertainment consultant, managing all matters and directing resolutions in the principal’s absence.
- Manage personal and professional calendar, client communications, travel coordination, event logistics, and accounting.
- Develop and manage client presentations; provide executive-level administrative and strategic support across projects.
Independent Contractor — Multi-Role
BCM Services Group
Los Angeles / San Diego, CA
- 01.2024
- Assistant Producer, BCM Services Group (Beverly Hills): Provided production and administrative support to a three-time Emmy Award-winning designer, brand ambassador, and philanthropist across design and event promotions.
- Paralegal, Law Offices of Hector Cisneros: Managed office administration, client interaction, legal research, scheduling, Spanish-English translations, and principal follow-up.
- Receptionist, La Mesa RV: Delivered front-desk client service, managed correspondence, and maintained daily operations and inventory reporting.
Office Coordinator
Vista Entertainment Group
Los Angeles, CA
06.2022 - 08.2022
- Managed scheduling, vendor negotiations, and property management relations; coordinated company culture initiatives and oversaw office systems setup.
Business Development Executive
SafetySpect
Los Angeles, CA
10.2021 - 02.2022
- Supported beta operations and training development; participated in engineer meetings and pilot studies; contributed to executive-level funding and growth strategy discussions, reporting to CEO.
Office Manager & Assistant to CFO
Intelligent Design Agency / The Hideaway Entertainment
Los Angeles, CA
01.2019 - 01.2021
- Reported directly to the CFO, managing all administrative contracts and vendor relationships across multiple affiliated companies.
- Negotiated vendor contract terms achieving average savings of 25%; reduced company travel costs by over 40% through strategic sourcing of travel agents.
- Led transition to remote work environment, maintaining company culture and workforce continuity throughout the organizational pivot.
- Oversaw facility management, employee and contractor onboarding, office layout, and employee experience programming.
- Conducted and reported employee survey findings directly to executive leadership; managed communications via Slack, Box, and enterprise tools.
Publicist & Personal Manager
Palma Management
Los Angeles, CA
01.2010 - 01.2012
- Represented celebrities and high-profile executives as personal manager and publicist, managing all aspects of their public presence and professional calendar.
- Secured credentials and coordinated appearances at the Emmy Awards and Imagen Awards (the “Latin Golden Globes” of the Hollywood community).
- Brokered meetings with lawyers, agents, PR agencies, and directors to expand talent’s career opportunities and visibility.
Assistant Director
IHPS Homestays Inc.
Los Angeles, CA
01.2007 - 01.2008
- Directed recruitment, pre-screening, and placement of host families and international students across California and Florida.
- Marketed hosting programs to universities and colleges; implemented new programs and managed a team of local coordinators.
Project Manager & Executive Assistant to CEO
N.B.A. Properties
Los Angeles, CA
01.2002 - 01.2003
- Managed full lifecycle of residential construction projects, coordinating architects, structural, civil, and soil engineers, and contractors.
- Ensured regulatory compliance with Building and Safety and Public Works; secured permits and bonds; attended hearings on behalf of owner.
- Served as liaison across mortgage, real estate, and development departments; prepared company packets for bank submissions.
Marketing Manager
Fox Latin American Channels
Los Angeles, CA
01.1997 - 01.2002
- Directed four international PR agencies across Mexico, Argentina, Brazil, and Los Angeles — setting media strategy, press release guidelines, and coordinating all cross-market initiatives.
- Coordinated executive interviews, press junkets, and high-profile talent appearances across domestic and international markets.
- Led marketing rollout campaigns for new graphic packages and season launches; developed promotional strategies across the Latin America, Spain, Japan, and Australia offices.
- Prepared annual marketing budgets and fiscal year cost forecasts; oversaw domestic and international business transactions.
- Orchestrated Fox Latin America’s presence at the Billboard Music Awards (1997–2001), Academy Awards (2000), Teen Choice Awards (1999–2001), TV Guide Awards (1999), Latin Grammys (2000), and Latin Film Festival.
- Marketing Coordinator (promoted to Manager)
- Organized all conventions and tradeshows; negotiated booth space, hotel, airfare, and registration rates.
- Planned and executed holiday parties, marketing off-sites, and affiliate breakfasts domestically and internationally.
Education
Berlitz language coursework - Portuguese and Italian
Berlitz Program
06-1991
Principles of Real Estate - Real Estate Principles
DRE Online School
San Gabriel, CA01-2008
Bachelor of Arts - Social Psychology
University of California, Los Angeles (UCLA)
01-1993
Skills
- Technology: Microsoft Word, Excel, PowerPoint, Outlook, Google Calendar, Slack, Box
- Executive-Level Discretion, Multi-Project Prioritization
- Medical Advocacy, Monitor Medication Schedules, Communicate with Doctors, Pharmacists, and Care Providers Regarding Treatment Plan
- Financial Administration, Manage Budgeting, Expense Tracking, and Bill Payment
- Oversee Property-Related Financial Responsibilities, Including Mortgage and Taxes
- Marketing and PR, Culturally Sensitive, Operations and Administration Savy
- Compassionate Leadership, Bilingual Client Relations
Accomplishments
- Collaborated with Start-up team of four in the development of SafetySpect.
- Supervised team of eight caregiver staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Core Competencies
- International Marketing & PR
- C-Suite & Executive Support
- Operations & Administration
- Elder Care Coordination
- Financial & Budget Management
- IHSS & Senior Benefits Navigation
- Vendor Negotiation & Contract Management
- Event Planning & Execution
- Project Management
- International Logistics & Shipping
- Records & Compliance Management
Languages
English
Spanish
Timeline
Office Coordinator
Vista Entertainment Group
06.2022 - 08.2022
Business Development Executive
SafetySpect
10.2021 - 02.2022
Household Operations & Elder Care Manager
Private Family Household
01.2021 - Current
Office Manager & Assistant to CFO
Intelligent Design Agency / The Hideaway Entertainment
01.2019 - 01.2021
VIP Services Specialist
High-Profile Entertainment Consultant
01.2015 - Current
Publicist & Personal Manager
Palma Management
01.2010 - 01.2012
Assistant Director
IHPS Homestays Inc.
01.2007 - 01.2008
Project Manager & Executive Assistant to CEO
N.B.A. Properties
01.2002 - 01.2003
Marketing Manager
Fox Latin American Channels
01.1997 - 01.2002
Independent Contractor — Multi-Role
BCM Services Group
- 01.2024
Bachelor of Arts - Social Psychology
University of California, Los Angeles (UCLA)
Berlitz language coursework - Portuguese and Italian
Berlitz Program
Principles of Real Estate - Real Estate Principles
DRE Online School