Tam Barrant
Lake Worth,FL
Summary
Experienced digital marketer with expertise in social media strategy, content creation, and community management. Holds a Bachelor's degree in English and a Master’s degree in Marketing, blending literary passion with marketing acumen. Skilled in analyzing social media metrics and crafting visually captivating content. A collaborative team player, adaptable to dynamic environments, committed to driving brand awareness, targeting, and engagement through effective campaigns and strategies.
Overview
3
3
years of professional experience
Work History
Brokerage Coordinator
Cushman & Wakefield
Boca Raton, FL
07.2024 - Current
- Process expense reports and manage team documentation to ensure accuracy and organization.
- Update internal systems with business deal data for seamless tracking and reporting.
- Assist with developing and executing marketing strategies and client outreach initiatives.
- Coordinate team operations and communications to meet deadlines and client expectations efficiently.
Organic Social Media Manager
Automotive Management Services Inc./Auto Ad Group
West Palm Beach, FL
11.2023 - 02.2024
- Supervised social media profiles for clients to generate interest for existing and upcoming product and service releases.
- Optimized content calendars to establish timely and relevant posts.
- Assessed strategies to identify strategic weaknesses as basis for advisory feedback.
- Coproduced with clients to mediate strategy.
- Use of Sprout Social at enterprise level.
Programmatic Marketer & Digital Advertiser
Automotive Management Services Inc./Auto Ad Group
West Palm Beach, FL
06.2022 - 02.2024
- DV360, Campaign Manager 360, Facebook Business Suite, Google Ads (AdWords), and Microsoft Excel.
- Quantitative data driven reporting analysis.
- Budget regulation for campaigns.
- Custom audience techniques.
- Copywriting.
- Produced website descriptive copy for 10 brands
- Oversight of 80+ accounts and budgets monthly.
- Cultivated brand awareness and drive website traffic and leads.
- Department crossover strategy to refine output.
Copy Editor and Social Media Marketer
Chinakwe
Camden, London, GB
05.2021 - 09.2021
- Devised digital campaigns and innovative social engagement strategies.
- Verified brand compliance across all communication channels.
- Implemented crisis management strategies for social media to mitigate risks and maintain positive brand image.
- Generated site and email copy.
Education
Master of Arts - Strategic Marketing
University of Greenwich
LondonBachelor of Arts - English
Florida State University
Tallahasse, FL, USASkills
- Google Ads
- MS Excel
- Copywriting
- DV360
- Campaign Manager 360
- Facebook (Meta) Ads
- OTT, Display, YouTube ads
- Canva
- Scriptwriting
Timeline
Brokerage Coordinator
Cushman & Wakefield
07.2024 - Current
Organic Social Media Manager
Automotive Management Services Inc./Auto Ad Group
11.2023 - 02.2024
Programmatic Marketer & Digital Advertiser
Automotive Management Services Inc./Auto Ad Group
06.2022 - 02.2024
Copy Editor and Social Media Marketer
Chinakwe
05.2021 - 09.2021
Master of Arts - Strategic Marketing
University of Greenwich
Bachelor of Arts - English
Florida State University