Tamar Kalanjian
RAPP/Omnicom Agency -Buick
Troy,MI
1
Language
7
years of professional experience
Results-driven professional with expertise in client relationship building, creative management, branding strategy, account management, and project management. Proven ability to analyze market trends and develop impactful marketing or brand campaigns that enhance client and consumer engagement.
Work History
Account Executive
6 Months- Analyzed market trends and consumer insights to inform strategic recommendations for clients.
- Planned and executed ad-hoc Buick email marketing campaigns to address time-sensitive messaging needs.
- Collaborated with cross-functional teams to develop comprehensive sales proposals that addressed all aspects of client requirements.
- Worked closely with Marketing Associate Strategist and CRM Development teams on CRM development activities supporting marketing strategy execution.
- Developed streamlined campaigns in collaboration with AI agents.
- Identified new business opportunities for Buick within creative campaign field to enhance brand visibility.
- Planned and executed projects independently while providing active support to brand team workflows.
- Responsible for managing Workfront tasks and project campaigns
- Effectively and proactively communicate client issues that resulted in a scope change.
- Partnered with campaign engineers and product specialist to coordinate campaign requirements and product support workflows.
- Built CRM and digital marketing channels—including social media, SEO/SEM, direct marketing, and SMS marketing—to support campaign execution.
Digital Strategy Associate
6 Months- Developed and implemented strategic marketing initiatives, increasing client engagement and brand visibility.
- Streamlined reporting processes using data analytics tools, improving accuracy and decision-making speed.
- Led cross-functional teams to enhance project delivery timelines and operational efficiency.
- Mentored junior associates, fostering skill development and promoting a collaborative work environment.
- Created and managed project plans, timelines and budgets.
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
Account Executive
3 Years 7 Months- Coordinated project timelines and deliverables to meet client expectations and agency standards.
- Streamlined communication processes between The UPS Store clients and internal teams, enhancing workflow efficiency.
- Led annual Co-op media planning and goal setting, contributing to successful campaign outcome
- Development of Amazon return retail POP kits, supporting in-store brand consistency and customer engagement.
- Streamlined internal processes for The UPS Store relationship management, significantly reducing response times to client inquiries.
- Built relationships with customers and community to promote long term business growth.
- Orchestrated client events and webinars to educate prospects on product services and industry trends, and build brand awareness.
Digital Marketing Associate
2 Years 2 Months- Analyzed performance metrics using Google Analytics, and optimized strategies for improved engagement.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Project managed digital initiatives for Toyota
- Conducted monthly audits and KPIs for Toyota Digital
- Oversaw dealership inventory updates across e-commerce platforms for Toyota and Mazda to maintain accuracy and maximize visibility
- Managed content and promotional banners for Toyota and Mazda across 8 content management systems with cross-functional teams.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Managed multiple creative and client communications simultaneously while maintaining a high level of client service and quality control.
Education
Bachelor of Science - Advertising And Public Relations
Skills
Account management
Client relationship building
Relationship management
Campaign strategy
Pipeline management
Technical expertise
Technical Skills
Accomplishments
- Collaborated with team of 10 in the development of The UPS Store - Amazon Kiosk Returns Project
- Collaborated with team of 30 in the development of Buick Welcome Interim E-mail Campaigns
Languages
Armenian
Full Professional
Timeline
Account Executive
RAPP/Omnicom Agency -Buick
04.2026 - CurrentRead More
Digital Strategy Associate
Shift Digital - Mazda
09.2025 - 03.2026Read More
Account Executive
Doner Advertising Agency - The UPS Store
09.2021 - 04.2025Read More
Digital Marketing Associate
Shift Digital - Toyota
07.2019 - 09.2021Read More
Grand Valley State University
Bachelor of Science from Advertising And Public Relations
Read More