Taniah Ayala
Los Angeles,CA
Summary
Graduate student in Theatre Arts, Marketing, and Entrepreneurship with strong foundations in marketing and leadership. Expertise in developing social media strategies and managing team performance enhances organizational effectiveness. Eager to contribute skills in dynamic settings that value creativity and strategic thinking.
Overview
8
8
years of professional experience
Work History
Senior Account Manager
AZ Marketing
Los Angeles, California
08.2024 - Current
- Collaborated with senior leadership to develop business strategies, strengthen client relationships, and drive account growth.
- Managed client accounts and sales operations to enhance customer acquisition and retention.
- Analyzed performance metrics to identify growth opportunities and refine sales strategies.
- Led direct-to-consumer, door-to-door, and social media marketing initiatives, tracking KPIs and conversion rates.
- Developed social media marketing strategies to enhance brand awareness and customer engagement.
- Planned and facilitated daily sales training and leadership meetings to communicate goals and strategies.
- Recruited, onboarded, and trained team members, providing coaching and fostering leadership development.
- Managed payroll processes by tracking hours and performance for accurate, timely submissions.
- Utilized Microsoft Excel, Google Sheets, Word, and Canva for reporting and marketing materials.
Theatre Engagement Director
University Of San Diego, Department of Theatre
San Diego, CA
08.2023 - 06.2024
- Developed content and promotional materials for various campaigns.
- Created and executed social media strategies to increase customer engagement.
- Organized and maintained household inventory records, including supplies and equipment for productions.
- Collaborated with marketing teams to create promotional materials for events.
- Developed and maintained scheduling procedures to ensure timely completion of projects.
- Collaborated with professors to facilitate successful events.
- Assisted Productions and provided feedback to actors and technical team
Administrative and Marketing Intern
Free Enterprise Institute
San Diego, CA
01.2023 - 05.2023
- Supported document preparation and reporting for funding sources, including FEI programming grants.
- Executed event planning for San Diego Angel Conference IV, ensuring seamless logistics.
- Provided data for annual reports, proposals, and applications as required.
- Designed digital marketing content for social media platforms including Instagram, LinkedIn, Facebook, and Twitter.
- Created branded collateral such as posters, banners, flyers, brochures, and email blasts.
- Assisted with meeting records, correspondence, and agendas involving angel investors and sponsors.
- Coordinated with stakeholders to execute competition prizes effectively.
- Entered financial information into forms and USD systems to maintain accurate bookkeeping.
- Drafted documents and spreadsheets as required, utilizing Excel, Word, and Gust.
Student Marketing Intern
Black Student Resource Commons
San Diego, CA
08.2020 - 05.2022
- Structured and implemented events to strengthen black community at University of San Diego.
- Structured and implemented events to strengthen black community at the University of San Diego.
- Facilitated weekly meetings focused on advocacy, self-reflection, and social justice issues.
- Innovated interactive programs promoting dialogue and creativity among participants.
- Hosted leadership and communication development programs and meetings.
- Created flyers and graphics for advertising and educational purposes using Canva.
- Generated engaging content for social media platforms, including Instagram.
Business Owner
Niahcosmetics
Miami, FL
07.2020 - 09.2020
- Formulates hydrating, vegan, nourishing lip glosses using natural ingredients.
- Responsible for organizing and packaging orders.
- Designed website, keeping stock inventory up to date along with products.
- Handles shipping, printing out labels and transports to post office.
- Manages social media accounts and promotion.
- In charge of photography, editing and uploading photos onto website and social media.
- Offered Customer Service regarding any issues or concerns with shipping or products.
Barista
Starbucks
Los Angeles, CA
07.2022 - 12.2024
- Prepared and served espresso drinks, blended coffees, and teas to customers.
- Greeted customers to take beverage orders and provide tailored recommendations.
- Maintained cleanliness, organization, and sanitation of food and beverage products.
- Restocked beverage and food preparation items based on demand forecasts.
- Conducted minor repairs and troubleshooting on coffee machines to ensure functionality.
- Upheld high standards of service to enhance company reputation.
Summer Intern
American Red Cross Miami
Miami, FL
06.2018 - 07.2018
- Provided assistance to staff by managing key responsibilities efficiently.
- Created Excel sheets for data analysis and organization
- Recorded assessments accurately during fire home visits.
- Filed and printed important documents to ensure proper documentation.
- Assembled gift envelopes for donors, enhancing gratitude initiatives.
Education
Bachelors -
University of San Diego
07-2024
High School Diploma -
South Miami Senior High
06-2020
Skills
- Social Media Marketing
- Event coordination
- Leadership development
- Client Relationship Management
- Administration and Organizational skills
- Microsoft (PowerPoint, Excel, Word)
- Conversational Spanish and Japanese
- Time management
- Asana, Slack, Salesforce, Canva
- Data Analysis
Timeline
Senior Account Manager
AZ Marketing
08.2024 - Current
Theatre Engagement Director
University Of San Diego, Department of Theatre
08.2023 - 06.2024
Administrative and Marketing Intern
Free Enterprise Institute
01.2023 - 05.2023
Barista
Starbucks
07.2022 - 12.2024
Student Marketing Intern
Black Student Resource Commons
08.2020 - 05.2022
Business Owner
Niahcosmetics
07.2020 - 09.2020
Summer Intern
American Red Cross Miami
06.2018 - 07.2018
High School Diploma -
South Miami Senior High
Bachelors -
University of San Diego