Tanya Buechner
27 Timothy Way, Mechanicville,NY
Summary
Seasoned marketing leader with a proven track record at Broadview Federal Credit Union, adept at developing engaging content for internal and external communications and skilled at orchestrating comprehensive campaigns to engage members and employees. Experience in event planning and team mentorship, demonstrating exceptional communication and planning abilities.
Overview
25
25
years of professional experience
Work History
Director, Field Marketing
Broadview Federal Credit Union
Albany, NY
12.2024 - Current
- Lead a team of five marketing professionals in the successful implementation of integrated marketing campaigns across multiple channels.
- Develop 2025 marketing roadmap which outlines key initiatives for each stakeholder for the year.
- Cultivate and maintain strong relationships with key stakeholders across the organization to facilitate transparent communication.
Director, Internal Communications
Broadview Federal Credit Union
Albany, NY
09.2022 - 12.2024
- Managed a team of three communications professionals, including media producers, who created internal and external video content.
- Collaborated with cross-functional teams to ensure consistent messaging across all external and external communications channels.
- Created and executed internal communications plans to share detailed information about performance reviews, salary and compensation adjustments, and training and development.
Director of Marketing
SEFCU
Albany, NY
09.2017 - 09.2022
- Created and implemented traditional marketing campaigns.
- Researched and wrote executive remarks for special and media events and press conferences.
- Developed and executed comprehensive external communications plans for major system upgrades, mergers, and product launches.
- Mentored marketing team on best practices and protocol related to graphic design, content development, social media, and proofreading and editing.
Marketing Manager
SEFCU
Albany, NY
09.2010 - 09.2017
- Oversaw Marketing Department where our team was responsible for coordinating direct mail and email marketing, outdoor messaging, product collateral, newsletters, content for website updates, and branch signage.
- Coordinated the scholarship program, including marketing, reviewing, and awarding scholarships totaling nearly $60,000 each year.
- Wrote and edited quarterly, 16-page newsletter that was mailed to more than 175,000 members.
Marketing Coordinator
SEFCU
Albany, NY
09.2001 - 09.2010
- Wrote and edited marketing content for on-hold phone messaging, ATMs, credit card and monthly statements, and web pages.
- Worked with a mailhouse to coordinated direct mail.
- Planned and executed Annual Meeting for Board of Directors, staff, and members.
Communications Manager
National Kidney Foundation
Rochester, NY
09.1999 - 08.2001
- Managed "Kidney Car" donation program, including radio, television, and print marketing
- Wrote and issued press releases for special events, honors received, and chapter news.
- Coordinated special events including "Touch-a-Car," golf tournaments, and awards presentations.
Education
Bachelor of Science - Business Management
St. John Fisher University
Rochester, NYSkills
- Marketing campaign management
- Marketing collateral development
- Event planning and execution
- Corporate communications
- Cross-functional team leadership
- Understanding of a highly regulated industry
Accomplishments
- Responsible for rebranding the CAP COM branches to Broadview as part of the SEFCU/CAP COM merger to become Broadview - 2024.
- Graduate of Rensselaer County Regional Chamber of Commerce Leadership Institute - 2018.
Affiliations
- Youth softball coach for Miss Shen Softball
- Active community volunteer logging more than 100 hours in 2024.
References
References available upon request.
Timeline
Director, Field Marketing
Broadview Federal Credit Union
12.2024 - Current
Director, Internal Communications
Broadview Federal Credit Union
09.2022 - 12.2024
Director of Marketing
SEFCU
09.2017 - 09.2022
Marketing Manager
SEFCU
09.2010 - 09.2017
Marketing Coordinator
SEFCU
09.2001 - 09.2010
Communications Manager
National Kidney Foundation
09.1999 - 08.2001
Bachelor of Science - Business Management
St. John Fisher University
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