Sales Director
Tanya Lauckner
Lauckner Properties, LLC
Riverview,FL
1
Certification
27
years of professional experience
Business-minded leader with experience driving sales, marketing, and client acquisition across real estate, hospitality, and legal services. Skilled in team coaching, relationship building, and consultative selling. Proven ability to support revenue growth, improve client retention, and manage complex customer needs. Known for decisive leadership, building trust, explaining options clearly, and closing sales quickly through respomsive follow-up and ethical service.
Work History
Insurance Agent
4 Months- Assessed client needs to recommend suitable insurance solutions.
- Presented health coverage options to prospects using consultative sales approach.
- Explained policy benefits, exclusions, and enrollment requirements clearly.
- Followed up on leads to support application completion and close sales.
- Maintained accurate client records and policy information in CRM systems.
- Built rapport with individuals and families through responsive customer support.
- Coordinated with underwriting and carrier teams to resolve application issues.
- Adhered to licensing standards, compliance requirements, and sales documentation procedures.
- Built strong relationships with clients through consistent communication and excellent customer service.
Health and Wellness Consultant
20 Years 6 Months- Consulted clients on personalized wellness routines aligned with health goals and product needs.
- Educated prospects on Arbonne product benefits, ingredients, and usage recommendations.
- Assessed client concerns to tailor skincare, nutrition, and lifestyle suggestions.
- Built lasting relationships through responsive follow-up and consistent customer support.
- Trained new consultants on consultation process, product knowledge, and client communication.
- Advised on product selection to improve satisfaction and reinforce repeat business.
- Coordinated wellness presentations and one-on-one sessions to expand client engagement.
- Refined sales approaches using customer feedback and market trends.
- Served as a featured speaker at regional and national training events, delivering motivational presentations and professional development training
Real Estate Business Owner
21 Years 5 Months- Directed property operations, aligning leasing, maintenance, and tenant service with ownership goals.
- Evaluated acquisition opportunities, underwriting deal assumptions and cash-flow potential.
- Negotiated lease terms, renewals, and vendor contracts to support portfolio performance.
- Managed budgets, operating expenses, and monthly financial reviews for rental properties.
- Coordinated repairs, inspections, and preventive maintenance to protect asset value.
- Resolved tenant concerns promptly, maintaining strong occupancy and retention.
- Improved workflow efficiency across accounting, leasing, and maintenance processes.
- Established strong customer relationships through excellent communication and attentive service.
Client Sales Manager
9 Months- Managed client intake calls and qualified prospects for legal services
- Scheduled consultations and coordinated calendars between clients and attorneys
- Prepared client follow-up messages to maintain engagement and next steps
- Updated CRM records with lead status, notes, and communication history
- Responded to client inquiries with accurate information and timely support
- Collaborated with attorneys to align client needs with available legal services
- Managed a sales team responsible for client aquisition and business development
- Monitored sales pipeline activity to support conversion and consistent follow-through
- Delivered exceptional customer service, establishing trust and fostering open communication channels with clients.
- Assisted with proposal preparation and service information for prospective clients
- Conducted initial case assesments to qualify potential clients
Director of Sales and Marketing
1 Year- Directed sales and marketing strategy to drive resort revenue across leisure, group, and event segments.
- Led sales team performance through coaching, pipeline reviews, and account development planning.
- Developed marketing campaigns aligned with seasonal occupancy goals and brand positioning.
- Coordinated group bookings, contract negotiations, and banquet demand with operations and revenue teams.
- Oversaw sales budgets, forecasting, and reporting to support executive decision-making.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Evaluated market trends, competitor activity, and booking patterns to refine pricing and promotions.
- Managed advertising, digital outreach, and public relations efforts to strengthen resort visibility.
- Built partnerships with travel agencies, corporate clients, and community organizations to expand business.
Advertising Copywriter
21 Years- Crafted integrated campaign copy across digital, print, social, and broadcast channels
- Collaborated with art directors and strategists to develop cohesive creative concepts
- Presented copy ideas to stakeholders and refined work based on feedback
- Adapted brand voice for multiple audiences while preserving message consistency
- Wrote headlines, body copy, and calls to action for cross-channel activations
- Participated in brainstorming sessions to generate fresh, audience-focused campaign ideas
- Proofread copy for clarity, grammar, tone, and brand standards before delivery
- Streamlined the creative process, resulting in more efficient project completion and improved team dynamics.
Real Estate Sales Agent
7 Years 11 Months- Advised buyers and sellers on market conditions, pricing strategies, and transaction timelines.
- Conducted property showings, open houses, and listing presentations to generate qualified interest.
- Prepared comparative market analyses and coordinated accurate listing documentation for client properties.
- Negotiated purchase offers and contract terms to support successful closings.
- Managed MLS listings, marketing materials, and property updates for active inventory.
- Guided clients through inspections, appraisals, and escrow requirements to reduce transaction delays.
- Developed referral relationships through consistent follow-up and responsive client communication.
- Mentored junior agents on prospecting, customer service, and transaction coordination best practices.
- Enhanced property listings'' visibility by utilizing social media platforms, email campaigns, and traditional marketing methods.
English and Writing Tutor
3 Years 9 Months- Mentored student writers through individualized conferences, strengthening organization, development, and revision strategies.
- Evaluated drafts for grammar, punctuation, citation format, and clarity using Writing Center guidelines.
- Guided writers across disciplines in adapting assignments to audience, purpose, and instructor expectations.
- Coordinated appointment-based tutoring sessions while maintaining accurate records in scheduling systems.
- Adapted tutoring approach for diverse skill levels, building writer confidence and independence.
- Enabled non-native English speakers to overcome linguistic barriers by offering tailored instruction on grammar principles and vocabulary acquisition.
- Collaborated with Writing Center staff to support consistent tutoring practices and service quality.
- Modeled effective writing processes, including brainstorming, outlining, drafting, and proofreading techniques.
Hospitality Team Member
7 Months- Delivered courteous guest service while resolving inquiries and supporting magical resort experiences
- Coordinated dining, lodging, and recreation tasks to maintain smooth daily operations
- Guided guests through check-in, venue directions, and attraction information with clear communication
- Monitored cleanliness and safety standards across hospitality areas to ensure consistent presentation
- Assisted team members with service recovery, special requests, and priority guest needs
- Maintained accuracy in reservation, transaction, and schedule-related processes
Education
Bachelor of Science - Advertising
Bachelor of Science - Psychology
Skills
Customer service
Licensed insurance agent
Professionalism and ethics
Quotes and sales
Certification
* Michigan Real Estate License
* AHLEI Certified Guest Service Professional
* ServSafe Alcohol Certified
* ServSafe Food Protection Manager
* AHLEI Certified Hospitality Supervisor
Timeline
Insurance Agent
USHEALTH Advisors
07.2026 - CurrentRead More
Client Sales Manager
Wilson Kester Law Firm
10.2025 - 07.2026Read More
Director of Sales and Marketing
TreeTops Resort
09.2024 - 09.2025Read More
Real Estate Sales Agent
Century21 Realty
10.2016 - 09.2024Read More
Health and Wellness Consultant
Arbonne International LLC
05.2006 - CurrentRead More
Real Estate Business Owner
Lauckner Properties, LLC
06.2005 - CurrentRead More
Advertising Copywriter
FCB Chicago
05.2004 - 05.2025Read More
Hospitality Team Member
Walt Disney World Resort
01.2002 - 08.2002Read More
English and Writing Tutor
Ferris State University Writing Center
08.1999 - 05.2003Read More
Ferris State University
Bachelor of Science from Psychology
Read More
Ferris State University
Bachelor of Science from Advertising
Read More