Tatiana Hernandez
Northville,MI
Summary
Results-driven medical sales professional with 10+ years of experience in outside sales, territory expansion, and healthcare relationship management. Proven ability to grow market share, build strong referral networks, and exceed revenue goals. Experienced working with physicians, orthopedic practices, attorneys, and healthcare decision-makers. Skilled in medical device promotion, consultative selling, and strategic territory development.
Overview
10
10
years of professional experience
Work History
Senior Sales Executive
Medical Diagnostic Laboratories
Detroit, MI
08.2025 - Current
- Developed and executed strategic sales plans to increase market share in competitive medical diagnostics sector.
- Established and maintained strong relationships with key healthcare providers and decision-makers to drive product adoption.
- Conducted comprehensive market analysis to identify emerging trends and opportunities for growth within target markets.
- Led cross-functional teams in the development of innovative diagnostic solutions, enhancing service delivery and client satisfaction.
Sales Director
DOL Doctors of Tampa Bay
Tampa, FL
02.2019 - 07.2025
- Manage and grow a high-value medical territory by developing relationships with healthcare providers and referral partners.
- Implemented strategic sales initiatives to enhance patient referral rates and boost revenue growth.
- Identify and secure new accounts through targeted outreach and in-person meetings.
- Analyze competitor activity and adjust sales strategies to strengthen market position.
Outside Sales Representative
Gold Palm Medical
Palm Springs, CA
01.2023 - 01.2024
- Set an average of 3 appointments per week with orthopedic clinics to promote knee and back brace devices.
- Provided product education to physicians and staff to support patient treatment plans.
- Coordinated vendor logistics and product delivery to ensure strong client satisfaction.
Outside Sales Representative
Hess Spinal & Medical Centers
Tampa, FL
01.2017 - 01.2018
- Built referral relationships with attorneys and medical providers in personal injury cases.
- Exceeded monthly sales goals through territory outreach and networking events.
Outside Sales Representative
Creighton Healthcare
Tampa, FL
01.2016 - 01.2017
- Presented healthcare services to physicians and decision-makers to generate new business.
- Negotiated contracts and closed deals to support company growth targets.
Education
Bachelor of Business Administration (BBA) - Business Administration
University of South Florida
Skills
- Medical Device Sales
- Pharmaceutical Sales
- Territory Management
- Physician Relationship Development
- Pipeline & Account Management
- Contract Negotiation
- Market Expansion
- Competitive Analysis
Languages
Spanish
Native or Bilingual
Timeline
Senior Sales Executive
Medical Diagnostic Laboratories
08.2025 - Current
Outside Sales Representative
Gold Palm Medical
01.2023 - 01.2024
Sales Director
DOL Doctors of Tampa Bay
02.2019 - 07.2025
Outside Sales Representative
Hess Spinal & Medical Centers
01.2017 - 01.2018
Outside Sales Representative
Creighton Healthcare
01.2016 - 01.2017
Bachelor of Business Administration (BBA) - Business Administration
University of South Florida