Tayah Minniefield
Small Business Owner
Bloomington,IL
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in a multitude of modern industries. Offering 2-year background in increasing profits, reducing costs and transforming customer service standards through market research and customer feedback. Experienced in leading and supervising team of 13 employees.
Overview
7
7
years of post-secondary education
8
8
years of professional experience
Work History
Owner
Drifters
Bloomington, IL
05.2019 - Current
- Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
- Reduced personnel turnover and promoted employee development by recruiting team-oriented candidates and implementing new training practices.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Maintained up-to-date administrative records to monitor operational conditions.
Social Media Manager
John Follick
Bloomington, IL
02.2018 - 04.2019
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Provided digital marketing solutions to entertainment businesses.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Increased customer engagement through social media.
Sales Associate
Mole Hole
Bloomington, IL
05.2016 - 03.2018
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
- Applied security and loss prevention training toward recognizing risks and reducing store theft.
- Trained and developed new sales team associates in products, selling techniques and company procedures.
Sales Lead Keyholder
Aeropostale
Vernon Hills, IL
05.2012 - 05.2015
- Trained team members in successful strategies to meet operational and sales targets.
- Tracked and prioritized work orders to meet daily production requirements
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Counted out cash drawers and balanced totals.
- Completed store opening and closing procedures.
Education
High School Diploma -
Vernon Hills High School
Vernon Hills, IL 08.2010 - 06.2014
No Degree - Public Relations And Organizational Communication
Illinois State University
Normal, IL 08.2014 - 05.2017
Associate of Arts - Public Relations
Heartland Community College
Normal, IL 08.2017 - 05.2018
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Relationship building
Verbal and written communication
Business management and development
Strategic Planning
Quote
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Timeline
Owner
Drifters
05.2019 - Current
Social Media Manager
John Follick
02.2018 - 04.2019
Associate of Arts - Public Relations
Heartland Community College
08.2017 - 05.2018
Sales Associate
Mole Hole
05.2016 - 03.2018
No Degree - Public Relations And Organizational Communication
Illinois State University
08.2014 - 05.2017
Sales Lead Keyholder
Aeropostale
05.2012 - 05.2015
High School Diploma -
Vernon Hills High School
08.2010 - 06.2014