Taylor Lanahan
Fort Mill,SC
Summary
Results‑driven Marketing and Continuous Improvement specialist who optimizes workflows, accelerates execution, and eliminates inefficiencies across marketing and office operations. Leverages Lean and Kaizen practices to streamline campaign delivery, improve quality and consistency, and increase team productivity. A hands‑on change agent who partners closely with creative, digital, and cross‑functional teams to implement improvements, provide training, and sustain momentum. Strong communicator and fast learner with a proven ability to add immediate value in dynamic environments.
Overview
15
15
years of professional experience
2
2
Certificates
Work History
Continuous Improvement Specialist
Daimler Truck of North America, DTNA
Fort Mill, SC
05.2025 - Current
- Trained and mentored employees at all levels on Lean principles, CI tools, and problem-solving methods to build sustainable internal capability and a culture of improvement.
- Facilitated cross-functional teams to implement process improvements that enhance throughput, quality, cost control, and customer satisfaction across the organization.
- Defined, tracked, and analyzed KPIs to identify trends, uncover improvement opportunities, and recommend actionable changes that drive performance.
- Established and maintained CI systems including training materials, standard work documentation, tracking tools, and performance dashboards.
Operations Excellence Project Lead
Daimler Truck of North America, DTNA
Fort Mill, SC
08.2022 - 01.2026
- Facilitated collaboration among diverse teams to ensure timely and budget-compliant delivery of complex projects across the US and Mexico.
- Refined project workflows to support timely execution and improve overall operational efficiency.
- Directed DTNA awards work package, overseeing internal and external customer and supplier relations.
- Generated data to produce monthly reports for internal and external DTNA customers, ensuring clarity and actionable insights.
Freelance Production Manager
MadToyBox Films
Charlotte, NC
06.2011 - 06.2023
- Lead all phases of video production from pre to post-production.
- Negotiated contracts and managed budget for hiring talent.
- Wrote over 100 scripts for television and radio commercials to ensure proper presentation for client marketing campaigns.
- Oversaw production schedules to ensure timely completion of projects.
Client and Creative Services Manager
JDT Marketing
Charlotte, NC
02.2021 - 08.2022
- Planned marketing timelines, taking client advertising budgets, seasonal product and asset changes into account.
- Analyzed qualitative and quantitative research to create substantial design and marketing strategies.
- Developed marketing campaigns and lead overall project budget.
- Collaborated with SEO companies on design content, landing pages, paid searches and social media posts.
Talent And Casting Associate
NBCUniversal Media LLC
Denver, CO
06.2018 - 05.2019
- Worked closely with Talent Director to help manage communication with Bluprint's national talent pool.
- Identified and hired key talent for current and future casting.
- Collaborated with producers to identify talent needs and preferences.
- Coordinated casting calls and auditions for various television productions.
Creative Director
JDT Marketing
Charlotte, NC
06.2016 - 05.2018
- Promoted from Production Manager with MadToyBox Productions vendor to partnered marketing company, JDT Marketing.
- Worked closely with account executives to arrange media buys for client's advertising needs.
- Hosted monthly production meetings between talent, clients, video production company and JDT Marketing CEO.
- Finalized and executed brand specifications for television, radio and print according to compliance standards.
Education
Bachelor of Arts - Mass Communications
Eastern Illinois University
Charleston, IL2011
Skills
- Integrated, multi-channel marketing execution
- Campaign planning and on-time delivery
- Data-driven performance measurement and optimization
- Cross-functional collaboration
- Project management and prioritization
- Process improvement mindset
- Lean management and workflow optimization
- Clear communication and stakeholder alignment
- Root cause analysis (A3 Problem Solving, 5 Whys, Fishbone)
- Adaptability and continuous improvement orientation
Timeline
Continuous Improvement Specialist
Daimler Truck of North America, DTNA
05.2025 - Current
Operations Excellence Project Lead
Daimler Truck of North America, DTNA
08.2022 - 01.2026
Client and Creative Services Manager
JDT Marketing
02.2021 - 08.2022
Talent And Casting Associate
NBCUniversal Media LLC
06.2018 - 05.2019
Creative Director
JDT Marketing
06.2016 - 05.2018
Freelance Production Manager
MadToyBox Films
06.2011 - 06.2023
Bachelor of Arts - Mass Communications
Eastern Illinois University
Accomplishments
- Partnered with a software developer to design and implement an internal business application that fully automated processes, eliminating two weeks of manual work.
- Collaborated with production team for PTSD Foundation project which resulted in an Emmy.
- Provided production support for a national broadcast AAA project in collaboration with Paralyzed Veterans of America.
- Wrote and produced several packages for WGN Morning News in Chicago, Il.
Certification
- Junior Lean Consultant
- Shingo Alumni
INTERNSHIP
WGN Morning News: Production Assistant- April 2009-August 2009- Chicago, IL