Andrew E. Maya
Freeport
Summary
Results-driven professional with over 15 years in affiliate and performance marketing. Expertise in sales, leadership, and client success, focusing on revenue generation and exceptional service delivery. Experienced across the digital media ecosystem, including rewarded advertising, offerwalls, and mobile user acquisition, with a talent for developing scalable solutions to enhance processes and profitability.
Overview
16
16
years of professional experience
Work History
SVP, Revenue & Operations
Adscend Media
Dallas
06.2024 - Current
- Led revenue growth across performance marketing channels, emphasizing rewarded advertising and offerwall monetization.
- Directly manage Sales, Advertiser Management, and Publisher Management teams.
- Serve as the primary contact for all enterprise advertiser and publisher accounts.
- Collaborated with development, customer service, and compliance to ensure seamless integrations and optimize monetization of publisher traffic.
- Negotiated contracts and insertion orders to safeguard company interests, minimize credit exposure, and ensure timely invoice payments.
- Report directly to company founders and CEO.
- Represent the company at key industry trade shows and in-person meetings.
Director, Strategic Partnerships
Adscend Media
Dallas
06.2021 - 07.2024
Senior Affiliate Manager
PerformCB
Sarasota
01.2021 - 06.2021
- Generated $400K in affiliate traffic across dating, mobile apps, market research, and auto insurance verticals, driving revenue growth.
- Facilitated transition of traffic management from Everflow to proprietary platform LEAP, enhancing operational efficiency.
- Established over 100 new internal connections through virtual meetings, expanding industry reach and collaboration opportunities.
Senior Partnerships Manager
Digital Remedy (Acquired by PerformCB)
New York
05.2018 - 12.2020
- Generated $5.3M+ in quality traffic by managing relationships with top advertisers and affiliates.
- Consistently exceeded goals while maintaining profit margins between 35% and 50%.
- Attended domestic and international industry events to strengthen relationships and identify growth opportunities.
- Led use of Everflow to streamline split testing of offers and creatives, optimizing landing page performance.
- Led the use of Everflow to streamline split testing of offers, creatives, and landing pages.
- Expanded offerings into mobile CPI space and launched dating vertical initiative to enhance portfolio diversity.
- Regularly attended domestic and international industry events to strengthen relationships and identify new growth opportunities.
Chief Operations Officer
CPATrend
Forest Hills
12.2014 - 04.2018
- Led daily operations, employee management, and implementation of business growth strategies.
- Negotiated contracts and insertion orders, and worked closely with the CEO on high-level strategy.
- Created performance-based incentive plans for employees tied to revenue goals.
- Led risk assessment and mitigation for new markets, partners, and campaigns.
- Developed and managed a diverse publisher base across search, social, mobile, display, contextual, email, and native traffic sources.
- Cultivated strong client relationships and represented company at trade shows to enhance brand visibility.
- Ensured timely and accurate invoicing for advertisers and affiliates.
- Played a key role in CPATrend being ranked as one of the Top 20 CPA Networks by mThink in 2014, 2016, and 2018.
Network Manager
CPATrend
Forest Hills
12.2012 - 12.2014
Affiliate Manager
CPATrend
Forest Hills
12.2010 - 12.2012
- Cultivated relationships with 1,200+ affiliates and 100+ advertisers to enhance collaboration.
- Generated over $10 million in revenue through strategic affiliate lead generation campaigns.
- Trained new hires in account management, offer setup, and campaign strategy to ensure team readiness.
- Conducted training sessions for new hires focused on account management and campaign strategy.
- Developed a structured interview process for affiliate recruitment.
Supervisor
Stony Brook University Telefund
Stony Brook
05.2010 - 05.2011
- Led weekly training sessions to improve call performance and fundraising pledges.
- Monitored employee performance, delivering personalized coaching to improve individual outcomes.
- Assisted with hiring and onboarding new team members.
- Developed deep understanding of university fundraising initiatives to support targeted alumni outreach.
Management Trainee Intern
Enterprise Rent-A-Car
06.2010 - 09.2010
- Achieved top intern ranking for optional insurance sales, demonstrating strong sales acumen.
- Shadowed Regional Manager during B2B sales visits to vendors and partners, gaining insights into client relations.
- Participated in corporate training seminars and managed vehicle inspection protocols, ensuring compliance with standards.
Education
Bachelor of Science - Business Management, Marketing, Finance, Political Science
Stony Brook University
Stony Brook, NY05.2011
Skills
- Revenue growth
- Sales management
- Contract negotiation
- Market analysis
- Publisher monetization
- Operational efficiency
- Customer relationship management
Timeline
SVP, Revenue & Operations
Adscend Media
06.2024 - Current
Director, Strategic Partnerships
Adscend Media
06.2021 - 07.2024
Senior Affiliate Manager
PerformCB
01.2021 - 06.2021
Senior Partnerships Manager
Digital Remedy (Acquired by PerformCB)
05.2018 - 12.2020
Chief Operations Officer
CPATrend
12.2014 - 04.2018
Network Manager
CPATrend
12.2012 - 12.2014
Affiliate Manager
CPATrend
12.2010 - 12.2012
Management Trainee Intern
Enterprise Rent-A-Car
06.2010 - 09.2010
Supervisor
Stony Brook University Telefund
05.2010 - 05.2011
Bachelor of Science - Business Management, Marketing, Finance, Political Science
Stony Brook University