Thomas Campbell
Summit, NJ
Summary
Dynamic marketing professional with a proven track record at the Chicago Bulls, driving a 20% increase in social media followers through innovative campaigns. Expertise in sponsorship activation and brand development, combined with strong analytical skills, enables impactful fan engagement and revenue growth. Adept at event planning and digital advertising strategies.
Overview
4
4
years of professional experience
Work History
Marketing Coordinator
New York Yankees
New York
03.2023 - Current
- Coordinated sponsorship activations and managed relationships with key corporate partners, ensuring smooth execution of joint marketing efforts
- Developed and managed content for the team’s digital channels, achieving a 25% increase in online ticket purchases and fan interactions
- Assisted in the organization of fan events, including meet-and-greets, giveaways, and charity events, generating significant media coverage and fan participation
Sports Marketing Manager
Chicago Bulls
Chicago
06.2021 - 03.2023
- Lead digital and traditional marketing campaigns to promote the team’s brand and increase fan engagement across social media platforms, resulting in a 20% growth in social media followers
- Collaborate with media partners, sponsors, and event organizers to execute promotional strategies, increasing ticket sales by 15% year-over-year
- Analyze fan data and demographic trends to tailor content and strategies that boost audience interaction and revenue generation
Education
Bachelor of Arts - Marketing
Harvard University
Cambridge, MA05-2021
Skills
Social Media Marketing & Analytics
Digital Advertising (Google Ads, Facebook Ads, Instagram)
Sponsorship Activation & Partnerships
Brand Development & Positioning
Event Planning & Coordination
Market Research & Data Analysis
CRM & Email Campaigns
Adobe Creative Suite (Photoshop, Illustrator)
Timeline
Marketing Coordinator
New York Yankees
03.2023 - Current
Sports Marketing Manager
Chicago Bulls
06.2021 - 03.2023
Bachelor of Arts - Marketing
Harvard University
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