THOMAS CRAWLEY

• Direct all automotive dealership operations, providing strategic oversight to parts, service, sales, and body shop departments.
• Drove profitability improvements and operational efficiencies through streamlined interdepartmental workflows.
• Oversaw budget allocation, inventory turns, and customer satisfaction index (CSI) scores to uphold tier-one brand standards.

• Managed front-end operations, leading floor sales and internet team to achieve year-over-year increases in unit volume and gross profit.
• Established structured sales and follow-up processes, optimizing workflow and enhancing customer satisfaction.
• Directed sales operations, aligning floor activities with dealership revenue and inventory goals.
• Coached sales team on Honda product knowledge, objection handling, and closing techniques.
• Reviewed deals, pricing, and trade appraisals to protect gross profit and compliance.

• Executed the talent acquisition and training strategy for a new store location, leading the team to reach 105% of its sales quota in year one.
• Conceptualized and launched Business Development Center (BDC) to effectively capture and convert digital leads, enhancing customer engagement.
• Spearheaded regional advertising initiatives, consulting on and creating marketing campaigns for the dealership and the Central Indiana Honda Dealers association.
• Negotiated critical software contracts with major DMS and CRM platform providers, controlling capital expenditures and optimizing operational costs.
• Directed Finance & Insurance (F&I) teams, including the optimization of a complex reinsurance portfolio.
• Managed new and pre-owned vehicle inventory of 500+ units, ensuring optimal stock levels and maximizing sales opportunities.

• Structured and closed new and used vehicle financial transactions, ensuring legal and corporate compliance to facilitate smoother processes.
• Cultivated relationships with indirect lending institutions, expanding secondary finance options and enhancing customer approval velocity.
• Accelerated funding cycles for finance and lease contracts, maximizing cash flow and exceeding industry dollar-per-car profit benchmarks.

• Managed prime and subprime consumer portfolios within high-volume finance department, enhancing portfolio performance.
• Generated over $1,700 per vehicle in back-end gross profit through effective presentation and sales of extended warranties, vehicle protection plans, and credit insurance products.
• Directed dealership finance operations, ensuring compliance with lending and disclosure requirements.
• Oversaw deal funding, contract verification, and lender follow-up to maintain accurate transaction flow.
• Managed cash posting, reconciliations, and month-end close activities for financial accuracy.

A one year course learning best practices for each business segment in dealership operations.