Toby Howard
Dallas,Texas
Summary
Extensive experience in developing valuable, long-term partnerships with high-profile brands. Expertise in the fields of CTV/OTT, Programmatic, Digital Managed Service/Self Service, Linear TV, and Experiential Marketing. Successful track record in creating and deploying marketing strategies that effectively brand and increase ROI. Detail-oriented Account Manager with comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional successful at introducing new products and expanding network connections.
Overview
22
22
years of professional experience
Work History
Director, Client Partnerships-South
Yieldmo
Dallas, TX
01.2024 - Current
- Developed relationships with clients based in the South/Southeast Region by utilizing innovative insights and creative intelligence within the Programmatic and Managed Service space.
Account Executive
Nexxen (formerly Tremor Video)
Dallas, TX
05.2022 - 01.2024
- Exceeded revenue goals by leveraging CTV, Programmatic, Managed-Service and Self-Service platforms to ignite compelling brand stories.
Account Executive
ViacomCBS Television & Digital
Dallas, TX
11.2019 - 05.2022
- Developed and maintained new incremental and transactional business with key accounts in the Linear TV, CTV/OTT space.
Senior Director - Business Development
Learfield
Texas A&M
04.2017 - 10.2019
- Developing and deepening key business partnerships for the Texas A&M Athletics program.
Client Solutions Strategist
TEGNA Media-Hatch
Dallas, TX
07.2016 - 04.2017
- Created winning strategies with new business and expanded existing relationships from non-traditional sources through the ideation and creation of new innovative concepts.
Founder/Owner
S3
Irving, TX
06.2010 - 01.2016
- Founded a company that specializes in creating and executing sponsorship strategies for high-value companies seeking new marketing platforms to bring their brand and message to the forefront where consumers intersect.
Senior Account Executive
FOX Sports Southwest
Irving, TX
01.2003 - 05.2010
- Identified and secured partnerships with key accounts that contributed to significant annual revenue growth.
Skills
- Revenue Generation
- Account Management
- Business Development
- Client Relationship Building
- Strong Presentation Skills
- Sales Expertise
Accomplishments
- Two time Lone Star Emmy Nominee
- AWRT Cable Sales Rep of the year
- CBS-Paramount Stellar Award
Timeline
Director, Client Partnerships-South
Yieldmo
01.2024 - Current
Account Executive
Nexxen (formerly Tremor Video)
05.2022 - 01.2024
Account Executive
ViacomCBS Television & Digital
11.2019 - 05.2022
Senior Director - Business Development
Learfield
04.2017 - 10.2019
Client Solutions Strategist
TEGNA Media-Hatch
07.2016 - 04.2017
Founder/Owner
S3
06.2010 - 01.2016
Senior Account Executive
FOX Sports Southwest
01.2003 - 05.2010
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