Tomas Pineiro
Miami
Summary
Results-driven sales professional with over 20 years of experience in the wine and spirits industry. Skilled in developing strategic sales plans and analyzing market trends to enhance product placements. Committed to fostering customer loyalty through exceptional service and innovative marketing strategies.
Overview
45
45
years of professional experience
Work History
Wine and Spirits Sales Consultant
Breakthru Beverage
Miami, FL
10.2003 - 02.2026
- Developed and maintained strong relationships with retail partners to drive sales growth.
- Conducted product training sessions for staff to enhance product knowledge and customer engagement.
- Analyzed market trends to identify opportunities for new product placements in key accounts.
- Collaborated with marketing teams to create effective promotional strategies and campaigns.
- Executed strategic sales plans to maximize territory potential and achieve revenue targets.
Food Sales Representative
Guixens Food Group
Miami, FL
06.1999 - 10.2003
- Cultivated strong relationships with clients to enhance customer loyalty and retention.
- Developed and implemented strategic sales plans to achieve annual targets.
- Conducted market research to identify emerging trends and competitive landscape.
- Trained and mentored junior sales representatives to improve team performance.
- Collaborated with marketing teams to coordinate promotional campaigns effectively.
Store Manager
Party City
Miami, FL
03.1996 - 06.1999
- Led daily store operations to ensure optimal customer experience and efficiency.
- Developed and implemented merchandising strategies to enhance product visibility and sales.
- Trained, mentored, and supervised team members to foster a high-performance culture.
- Analyzed sales data to identify trends and adjust inventory levels accordingly.
- Rotated merchandise and displays to feature new products and promotions.
Store Manager
Mister Tannery
Toronto, Canada
06.1989 - 03.1996
- Managed budgeting processes to control expenses and maximize profitability.
- Oversaw compliance with safety standards, ensuring a secure shopping environment for customers and staff.
- Collaborated with vendors to negotiate pricing and optimize supply chain management.
- Executed promotional events that increased customer engagement and foot traffic in-store.
Land Surveyor
ICGC
Camaguey, Cuba
09.1980 - 06.1989
- Conducted precise land measurements using total stations and GPS equipment.
- Developed detailed survey plans and reports for various projects.
- Ensured compliance with local regulations and industry standards.
- Supervised junior surveyors and provided mentorship on best practices.
Education
GED -
WSET AWARD
LONDON. UNITED KINGDOMAssociate of Science - Geodesy
ITM Havana
Havana, Cuba06-1980
Skills
- Merchandising strategies
- Industry trends awareness
- Brand promotion
- Targeted marketing
- Product presentation
- Customer service
- Sales techniques
- Problem-solving aptitude
- Territory management
- Merchandising and display
- Self motivation
- Detail-oriented
Timeline
Wine and Spirits Sales Consultant
Breakthru Beverage
10.2003 - 02.2026
Food Sales Representative
Guixens Food Group
06.1999 - 10.2003
Store Manager
Party City
03.1996 - 06.1999
Store Manager
Mister Tannery
06.1989 - 03.1996
Land Surveyor
ICGC
09.1980 - 06.1989
GED -
WSET AWARD
Associate of Science - Geodesy
ITM Havana