Torey Lucas
Kennesaw,GA
Summary
Results-driven business student at Kennesaw State University with experience in sales, marketing, customer service, and business operations. Founder and operator of Splash Invests, a digital subscription business that achieved 11x+ annual revenue growth through social media marketing, client acquisition, and direct sales. Strong background in hospitality through bartending experience, with proven skills in communication, teamwork, relationship building, and performing in fast-paced environments.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
Bartender
Bar South
Buckhead, Georgia
03.2025 - Current
- Managed inventory by restocking supplies and placing orders as needed.
- Operated cash register and Point of Sale (POS) system for transactions and made proper change for cash transactions.
- Maintained cleanliness and organization of the bar area during service hours.
- Engaged with customers to provide excellent service and foster a welcoming atmosphere.
Entrepreneur Sales Marketing
Self Employed Web
Kennesaw, GA
02.2024 - 03.2026
- Founded and operated Splash Invests, a sports marketing and consulting business focused on analytical data and subscription-based sales
- Managed daily business operations including marketing, customer communication, sales strategy, and client retention
- Developed and executed social media growth strategies across Instagram, Telegram, and online platforms
- Generated and converted inbound leads into paying subscribers through direct sales and relationship building
- Created promotional campaigns, brand messaging, and content strategies to increase engagement, trust, and revenue
- Built and maintained strong customer relationships through consistent support and communication
- Grew annual revenue by over 1,000% year-over-year
- Achieved 11x+ revenue growth from 2024 to 2025
- Reached peak month-over-month growth exceeding 380% during active scaling periods
- Built a digital subscription brand that generated 5-figure monthly revenue through social media and direct sales
Cashier
Kroger
Cumming, Georgia
09.2022 - 02.2023
- Processed customer transactions efficiently using point-of-sale system.
- Provided excellent customer service by addressing inquiries and resolving issues.
- Maintained cleanliness and organization of checkout area and surrounding spaces.
Education
Bachelor in Sales - Sales And Marketing Major
Kennesaw State University
Kennesaw, GA 08.2023 - 05.2026
Skills
- Customer relationship management
- Sales strategy development
- Social media marketing
- Data analysis
- Customer service
- Excellent people skills
- Business development
Timeline
Bartender
Bar South
03.2025 - Current
Entrepreneur Sales Marketing
Self Employed Web
02.2024 - 03.2026
Bachelor in Sales - Sales And Marketing Major
Kennesaw State University
08.2023 - 05.2026
Cashier
Kroger
09.2022 - 02.2023