Traci Bohannon
Kalamazoo
Summary
Results-driven leader with extensive experience in business development and event management. Expertise in training and mentoring sales teams, fostering collaboration, and implementing effective sales strategies to achieve organizational goals. Committed to enhancing client relationships and maximizing market presence.
Overview
22
22
years of professional experience
Work History
Business Development- Sales
Maple Hill Auto Group
Kalamazoo, MI
01.2023 - Current
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Conducted market research to identify new business opportunities and customer needs.
- Implemented sales strategies to increase customer acquisition and retention rates.
- Collaborated with cross-functional teams to optimize product offerings and service delivery.
- Trained and mentored junior sales staff on best practices and effective sales techniques.
- Managed client relationships to ensure satisfaction and drive repeat business opportunities.
- Optimized sales processes by identifying areas for improvement and implementing necessary changes.
Executive Assistant
Just Drive Events
Milford, NH
02.2018 - 01.2023
- Coordinated executive schedules, ensuring optimal time management and efficient prioritization of tasks.
- Streamlined communication between departments, enhancing collaboration and reducing response times.
- Developed and maintained filing systems for sensitive documents, improving information retrieval efficiency.
- Prepared detailed reports and presentations for executive meetings, driving informed decision-making processes.
- Managed vendor relationships, negotiating contracts to ensure cost-effective services for events.
- Implemented project management tools to track event logistics, increasing operational effectiveness across teams.
- Processed travel expenses and reimbursements for executive team and senior management group.
- Answered high volume of phone calls and email inquiries.
Business Development Manager- Sales
Lakeview Ford Lincoln
Battle Creek, MI
07.2016 - 01.2018
- Developed and executed strategic business development plans to expand market presence.
- Cultivated relationships with key clients to enhance customer retention and loyalty.
- Analyzed market trends and competitor activities to identify growth opportunities.
- Collaborated with cross-functional teams to align sales initiatives with corporate objectives.
- Implemented CRM systems to streamline lead tracking and sales reporting processes.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Business Development Manager and CEM
Heritage Chevrolet
Battle Creek, MI
01.2015 - 07.2016
- Developed strategic partnerships to enhance market presence and drive sales growth.
- Led cross-functional teams to implement customer engagement initiatives and improve client retention.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
- Enhanced the company''s profitability by identifying and eliminating inefficiencies in existing business processes.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
- Improved sales team performance with targeted training programs focused on advanced sales techniques and product knowledge.
- Drove revenue growth by identifying and securing new business opportunities in untapped markets.
Assistant Banquet Events Manager
Brook Lodge
Augusta, MI
04.2004 - 07.2009
- Coordinated logistics for multiple high-profile banquet events, ensuring seamless execution and guest satisfaction.
- Developed and maintained relationships with vendors to secure competitive pricing and quality service delivery.
- Trained and mentored event staff in operational procedures and customer service excellence.
- Designed event layouts to maximize space utilization and enhance guest engagement during functions.
- Supervised a diverse team of employees during various stages of event production, ensuring seamless operations from start to finish.
- Assisted senior banquet managers in coordinating large-scale events, gaining valuable insight into complex event management strategies.
- Mentored junior staff members by providing guidance and support, helping to develop their skills and foster a positive work environment.
Education
No Degree - Hospitality
Kellogg Community College
Battle Creek, MISkills
- Sales presentations
- Social media marketing
- Customer acquisition
- Cold calling
- CRM software proficiency
- Teamwork and collaboration
- Customer service
- Problem-solving
- Attention to detail
- Problem-solving abilities
- Reliability
- Excellent communication
- Organizational skills
- Team leadership
- Relationship building
- Staff training and development
Timeline
Business Development- Sales
Maple Hill Auto Group
01.2023 - Current
Executive Assistant
Just Drive Events
02.2018 - 01.2023
Business Development Manager- Sales
Lakeview Ford Lincoln
07.2016 - 01.2018
Business Development Manager and CEM
Heritage Chevrolet
01.2015 - 07.2016
Assistant Banquet Events Manager
Brook Lodge
04.2004 - 07.2009
No Degree - Hospitality
Kellogg Community College