Tracy Lehn
North Port,FL
Summary
Business development leader with experience in acquisition targeting, market expansion, relationship management, and footprint growth strategy. Skilled in identifying high-value opportunities, building owner relationships, managing prospect pipelines, and using analytics to support territory planning and strategic growth initiatives. Proven success collaborating across teams, supporting transition-related opportunities and executing structured growth initiatives that increase market presence and business value.
Overview
1
1
Certification
27
27
years of professional experience
Work History
Vice President of Sales
Lehn & Vogt Insurance and Financial Services
08.2019 - 05.2026
- Help new owner transition by consulting since late 2023
- Drove 45% business growth over 4 years by identifying expansion opportunities, developing strategic relationships, and executing targeted growth initiatives
- Proactively sourced and developed relationships creating a pipeline of partnership, transition, and acquisition-oriented opportunities
- Built and maintained detailed prospect tracking systems to monitor ownership, contact history, market activity, and long-term opportunity development
- Assessed and prioritized high-value opportunities using business potential, market conditions, and strategic alignment to focus outreach on the strongest targets
- Collaborated with internal stakeholders to align prospecting and growth efforts with market priorities and long-term expansion strategy
- Leveraged sales trends, customer data, and market insights to identify underserved opportunities and support growth planning.
- Supported strategic business positioning efforts that increased enterprise value and contributed to a successful sale at target price.
Self Employed Owner/Operator
Magnolia Tax Associates
09.2020 - 07.2025
- Launched tax preparation at Lehn & Vogt Insurance & Financial Services to drive lead generation, expand market reach, and create new business opportunities over a 4-year period.
Area Revenue Manager
Red Roof Inns, Inc.
07.2017 - 08.2019
- Managed revenue performance across a portfolio of 20+ franchised hotels, giving visibility into multi-market trends and location-based growth opportunities
- Improved market share or competitive ranking for 90% of hotels through data-driven analysis, pricing strategy, performance monitoring of each hotel to support footprint optimization
- Analyzed regional demand, competitor behavior, and property performance to identify opportunities for revenue growth
- Worked cross-functionally with operational and leadership teams to align strategies across locations and improve performance
- Used analytics and reporting to support decision-making across territories and optimize performance based on local market conditions
Director of Sales and Marketing
Hotel Management of Port Charlotte
01.1999 - 07.2017
- Exceeded quarterly sales goals by over 20% through proactive outreach, relationship management, and targeted market strategies.
- Advanced to Director of Sales & Marketing by consistently driving revenue growth and supporting multi-property business objectives.
- Supported 5-7 additional hotels during ownership transitions, helping maintain operational continuity and business performance across changing portfolios.
- Built lasting relationships with clients, partners, and stakeholders to strengthen business results and expand market presence.
- Leveraged CRM tools, reporting systems, and market analysis to improve targeting, identify trends, and support strategic planning.
- Adapted sales and marketing strategies during ownership and market changes, helping sustain growth across multiple business environments.
Education
College Bachelor - Human Development & Family Studies
Eckerd College
Saint Petersburg, FLSkills
- Revenue growth
- Analytical thinking
- Business development
- Team leadership
- Data interpretation
- Sales team management
- Tax accounting expertise
- Strategic management
- Stakeholder collaboration
- Microsoft Office
- Negotiation
- Sales pipeline management
- Financial software
- Business financial
- Process improvement
- Project management software
- Video conferences (communication methods)
- Microsoft Excel
- CRM Software
- Financial analysis
- Tax Experience
- Finance industry sales team management
- Microsoft Teams
- Data-driven decision making
- Deal closing
- Microsoft Outlook
Certification
- Preparer Tax Identification Number (PTIN), 09/01/20, 12/01/25
- Property & Casualty License
Timeline
Self Employed Owner/Operator
Magnolia Tax Associates
09.2020 - 07.2025
Vice President of Sales
Lehn & Vogt Insurance and Financial Services
08.2019 - 05.2026
Area Revenue Manager
Red Roof Inns, Inc.
07.2017 - 08.2019
Director of Sales and Marketing
Hotel Management of Port Charlotte
01.1999 - 07.2017
College Bachelor - Human Development & Family Studies
Eckerd College