Trevor Martin

• Developing and implementing targeted sales strategies to enhance client engagement.
• Analyzes market trends to identify new business opportunities and optimize sales initiatives.
• Cultivated strong relationships with clients, resulting in increased customer loyalty and retention.
• Fosters a collaborative environment within the team, promoting effective communication and teamwork towards shared goals.

• Responsible for new business acquisition and managing an existing book of catering clients to achieve monthly, quarterly and annual sales goals within an assigned geography. Uses strategic sales building efforts to generate incremental revenue and execute an account development plan to ensure continued sales growth.
• Acts as a sales resource and subject matter expert for cafe associates.
• Utilizes Salesforce.com to identify target accounts, manages time to meet target goals, and analyzes reports on client potential.
• Establishes strong relationships with clients to enhance customer satisfaction and repeat business.
• Coordinates logistics for large-scale events, ensuring timely delivery and setup of catering orders.
• Collaborates with culinary team to create customized menu options that meet diverse client needs.
• Manages client relationships, fostering repeat business through exceptional service and follow-up.

• Contacts clients who haven’t ordered in ninety days or more (lapsing clients) to secure future orders, generate incremental revenue, and achieve sales targets within an assigned geography.
• Prevents clients from re-lapsing in the future by building and maintaining relationships through strategic sales activity.
• Uses strategic sales activity to uncover referral opportunities and generate incremental revenue.
• Utilizes Salesforce.com to execute an account development plan by using reports to identify and prioritize lapsing clients and by managing time to meet target goals.

- In addition to café management duties, I oversaw all training, including eLearning modules and complete New Hire on-boarding. I was also responsible for Cafe-Based Delivery; staffing, training, coaching, and onboarding new Delivery Team Members.

- Café liaison for Learning and Development, Training Specialist

Metro Detroit | Saginaw | Ann Arbor | Lansing | Toledo

- Coordinated with the Consumer & Business Support Services team to provide market side support for the deployment of technology in the Panera 2.0 and Café-Based Delivery projects.

- Assisting with 2.0 operational integrity in new bakery-cafés.